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02-20-2021, 07:15 PM
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#1
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1 Rivet Member 
2020 22' Bambi
San Carlos
, California
Join Date: Jun 2020
Posts: 8
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Frightening Cover of Airstream Life Spring 2021
We started a caption contest around the latest cover...
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02-20-2021, 07:44 PM
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#2
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Rivet Master 
2021 33FB Classic
2019 30' Flying Cloud
Katy
, Texas
Join Date: Apr 2017
Posts: 788
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When you want Smoky the Bear to greet you in-person....
__________________
2021 Classic 33
2020 GMC 3500HD Duramax AT4
ProPride 3P
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02-20-2021, 08:14 PM
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#3
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Rivet Master
1962 28' Ambassador
1961 19' Globetrotter
1962 26' Overlander
Mesa
, Arizona
Join Date: Jun 2013
Posts: 5,996
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"Due to record setting customer interests, Airstream sales figures are setting the world on fire".
"Airstream, let it spark your fires again".
"Nothing lights a fire like a shiney Airstream".
Airstream, light up your love life and your vista's".
Is this what is referred to as tone deaf. Poor editor, going to be some backlash for sure. This would be in poor taste even if not having had several seasons of horrible wildfires.
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Hittenstiehl
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02-20-2021, 08:15 PM
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#4
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Rivet Master
1962 28' Ambassador
1961 19' Globetrotter
1962 26' Overlander
Mesa
, Arizona
Join Date: Jun 2013
Posts: 5,996
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Flipped. 
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Hittenstiehl
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02-20-2021, 08:52 PM
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#5
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3 Rivet Member 
2020 25' Globetrotter
San diego
, California
Join Date: Feb 2020
Posts: 112
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When photoshop goes wrong
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02-21-2021, 02:01 AM
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#6
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Rivet Master
2014 20' Flying Cloud
Sag Harbor
, New York
Join Date: Jun 2015
Posts: 17,523
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02-21-2021, 02:57 AM
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#7
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4 Rivet Member 
2019 30' Flying Cloud
Grass Lake
, Michigan
Join Date: Aug 2018
Posts: 280
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Clearly, nobody in their ad agency, marketing department or any of their executives who review & approve this type of thing have any first-hand experience with camping or RVing. Kinda makes you wonder who's in charge...
Caption: 'How to earn a Darwin award with your new Airstream'
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02-21-2021, 04:30 AM
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#8
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Keen amature
1975 20' Argosy 20
Chestfield
, Kent
Join Date: Mar 2014
Posts: 3,535
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Maybe a case that a significant number of those customers, are totally new to camping (although are 'experienced' from the internet etc), and get sold on the image portrayed by fictional media, and who think reality is something on TV.
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02-21-2021, 05:12 AM
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#9
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Rivet Master
2014 20' Flying Cloud
Sag Harbor
, New York
Join Date: Jun 2015
Posts: 17,523
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Quote:
Originally Posted by oldenavy
. . .
. . . Kinda makes you wonder who's in charge...
Caption: 'How to earn a Darwin award with your new Airstream'
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Winner!
 
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02-21-2021, 05:39 AM
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#10
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Rivet Master
1966 22' Safari
Hilltop Lakes
, Texas
Join Date: Jun 2008
Posts: 1,767
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Change the magazine logo to "Airstream Death Wish."
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02-21-2021, 05:55 AM
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#11
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Rivet Master
1977 31' Sovereign
Rochester
, WASHINGTON
Join Date: Sep 2020
Posts: 631
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 I'm just wonderin what tow vehicle Grizzly Adams pictured here is running?
Probably a electric Prius, with a "SuperSpecial hitch setup" 
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Airstream rodeo clown, it's my turn in the barrel 🤡
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02-21-2021, 05:58 AM
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#12
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4 Rivet Member
2021 25' Flying Cloud
Fredericktown
, Ohio
Join Date: Oct 2017
Posts: 354
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Yes, a bad example. On page 4 you can read "About the Cover". The shot was staged with 2 empty chairs and meant to pay tribute to the photographer's father and mother. It my belief that the fire and people were photoshopped into the picture. (I could be wrong as I have not had my vision checked in over a year.)
__________________
Todd Mizer 
2021 25' FBT Flying Cloud
Ford F-250 6.7L
WBCCI #6826
We have Year-Round Courtesy Parking.
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02-21-2021, 06:09 AM
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#13
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"Cloudsplitter"
2003 25' Classic
Houstatlantavegas
, Malebolgia
Join Date: Jun 2007
Posts: 20,000
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We left AL when these appeared.... 
Bob
🇺🇸
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I’m done with ‘adulting’…Let’s go find Bigfoot.
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02-21-2021, 06:15 AM
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#14
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"Cloudsplitter"
2003 25' Classic
Houstatlantavegas
, Malebolgia
Join Date: Jun 2007
Posts: 20,000
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Quote:
Originally Posted by jaybauman
When you want Smoky the Bear to greet you in-person....
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He was busy.👍
PC...he lost his middle name. 
Bob
🇺🇸
__________________
I’m done with ‘adulting’…Let’s go find Bigfoot.
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02-21-2021, 06:45 AM
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#15
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Rivet Master
1969 18' Caravel
Greenville
, whereEverIroam
Join Date: Dec 2017
Posts: 1,412
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Quote:
Originally Posted by oldenavy
Clearly, nobody in their ad agency, marketing department or any of their executives who review & approve this type of thing have any first-hand experience with camping or RVing. Kinda makes you wonder who's in charge...
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To be honest, I must admit I have often wondered this exact thought countless times regarding all things Airstream.
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02-21-2021, 06:52 AM
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#16
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Site Team
2009 25' FB International
2018 27' Globetrotter
Tavares
, Florida
Join Date: Mar 2014
Posts: 3,726
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Quote:
Originally Posted by OTRA15
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I guess you are all aware that Airstream Life Magazine is published by Rich Luhr, not Airstream Inc. or Thor.
So perhaps Rich picked the picture for the cover. Not sure!
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02-21-2021, 07:09 AM
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#17
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4 Rivet Member
2021 33FB Classic
City
, West Virginia
Join Date: Sep 2020
Posts: 372
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The fire & people are photoshopped into the scene (see page 4 about the cover)
Why not photoshop a Solostove and giant fire extinguisher. [emoji41]
Great boondocking site though.
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02-21-2021, 07:19 AM
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#18
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Rivet Master
1962 28' Ambassador
1961 19' Globetrotter
1962 26' Overlander
Mesa
, Arizona
Join Date: Jun 2013
Posts: 5,996
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Hans
You are very correct but it really doesn't matter much. (Not your statement but who publishes it) There is clearly a connection/relationship between Airstream and the magazine. Rich has many a good article in it but this cover misses the mark, badly and sends a irresponsible message.
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Hittenstiehl
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02-21-2021, 08:19 AM
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#19
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Rivet Master
2014 20' Flying Cloud
Sag Harbor
, New York
Join Date: Jun 2015
Posts: 17,523
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Thanks for the correction Hans. Guessing Airstream may want to have words with Rich!
Bad PR image all around IMO.
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02-21-2021, 08:38 AM
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#20
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Rivet Master
1969 18' Caravel
Greenville
, whereEverIroam
Join Date: Dec 2017
Posts: 1,412
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This whole episode would be a great example to be cited in a mass communications ethics course for a whole host of reasons.
Beyond the obvious bad example regarding fire safety and wildfires, there is the larger issue of photo shopping reality. Truth is under a particularly curious and relentless assault at the moment; you see it everywhere even in Facebook postings where people try to curate their image to maintain good “PR“ rather than simply letting the more honest reality show through.
To be sure, Airstream Life is not a news medium, and isn’t necessarily subject to the same standards of manipulating photographs, but neither is it a fashion magazine where touching up the models pictures is routinely done (But even that practice is coming under ever increasing criticism itself).
I believe a rather bright and clear ethical line can be drawn for such publications where the use of Photoshop to correct and tweak a flawed picture is justified. But to use such a powerful tool to alter or create an alternate reality is inherently deceptive; indeed sometimes to the point where the deception is the aim or the intent of the photograph.
The magazine deserves a bit of credit for explaining and pointing out the deception on page 4, but wouldn’t it be better to avoid publishing such photographic fiction in the first place and elect to use genuine pictures that reflect the actual reality of living the airstream life?
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