So got home - the stick was still there so no beeping
but the electrical switch still wouldn't extend awning so I got out the hand crank and ladder.
Climbed up and removed the plug to manually extend awning to see if extending & retracting would correct the problem. (I'm 4 hrs from an AS dealer so the warranty; while nice - isn't going to do me much good unless I can get AS to ship parts to me for installation.
Anyway - having NEVER manually extending the awning before it felt a little tight but I continued to cranks - and SNAP - there went the Fiamma hand crank! twisted it off right at the folding portion so now I have a nice 9" long socket that I need to use my vice grips on!
Finally got the awning extended fully - came out pretty easy after the first 3-4 inches; my guess is the support arms slid some where they mount to the outer piece (or the van) and put things out of alignment (making first few inches hard to open).
So now its out all the way and won't close. after messing with it a few hours last night I decided to leave it out (calm weather thankfully) and try again after some sleep.
Going out now and will let everyone know how it goes.
For future refrence: here is the manual for the 2014 Fiamma F65 Awning.