I have wanted a Yeti cooler for a long time, but wouldn't spend the money.
Last summer I noticed that I had over $500 in points on my Cabela's card, and started looking at Yeti again. The biggest one that would fit under my tonneau cover was $477 including freight, so I ordered it. I ordered it, even tho I have 8 or 10 coolers already, including Coleman's best.
That thing is AMAZING! It is heavy, especially when full of ice and drinks, but it stays cold forever. I had ice and watermelons in it for two weeks before we ate all of the watermelon. I was impressed, to say the least.
When we go camping, Yeti comes with us. If you want to borrow a cooler, I will loan you one of my other ones. I don't even care if you don't bring it back.