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-   -   Mid-winter IBT: Candidate for 3rd Vice President (http://www.airforums.com/forums/f286/mid-winter-ibt-candidate-for-3rd-vice-president-145521.html)

Protagonist 01-19-2016 10:23 AM

Mona—

I've met you. I haven't met your competition, though many of the old-timers in my Unit have. What in particular sets the two of you apart, that makes you the better candidate? In other words, when it comes to a vote at the Unit level, what ammunition can I use to convince them to vote for you instead of him?

monah 01-19-2016 05:14 PM

Quote:

Originally Posted by DanB (Post 1738216)
OK, just to keep the fun rolling along on this freezing day......

In the recent past, it appears that Airstream Inc. has distanced themselves from the WBCCI.

You mention cooperation with Justin Humphrey in your prior response. How would you reengage Airstream to provide improved support and promotional growth for the WBCCI?

A little background - I'm a member of the Oregon Unit and helped facilitate what is now a mutually-beneficial relationship with what was then the new Airstream dealer in town. Under subsequent Unit leadership that relationship has continued to thrive under the quite simple premise that they help the dealer sell Airstreams by living and loving the Airstream lifestyle, and in turn the dealer refers new owners to the Oregon Unit. It's a very easy-going, diverse and welcoming group, two of whom own Around the World (ATW) Caravan trailers and one whose parents were on the ATW and Capetown to Cairo Caravans. They have successfully found the way to blend the rich heritage of our Club with the interests of the members.

Should we as a Club achieve that balance between heritage and today's lifestyle; respect for tradition with less formality; think and plan events that are out-of-the-box without leaving behind our long-time members and cultivate the next generation of club members by focusing on engaging the children & grandchildren who attend our events I believe that will enhance our relationship.

Bring 'em on - loving this interaction.
M

monah 01-19-2016 05:54 PM

Quote:

Originally Posted by Protagonist (Post 1738230)
Mona—

I've met you. I haven't met your competition, though many of the old-timers in my Unit have. What in particular sets the two of you apart, that makes you the better candidate? In other words, when it comes to a vote at the Unit level, what ammunition can I use to convince them to vote for you instead of him?

Thank you for the question and your advocacy - that means alot to me.

My goal is to be the BEST candidate and offer the following to support that position:

As a member of the WBCCI, the Airstream Club InternationaI, would like to share specific strengths, accomplishments and my sincere commitment to a Club that is relevant to all past, current and future membership.

As a candidate for International 3rd VP, have the full support of my husband and the CEO of my employer in all aspects of my service to the WBCCI.

As a leader of the WBCCI, will ensure that it remains relevant, vibrant, adaptive & growing and I:

a) believe in the Club - and would like to be part of a team that stewards this brand into the next 60+ years.

b) am passionate about our membership – establishing a comprehensive membership growth strategy and leading membership presentations at Sedalia, Huron, Gillette and Farmington International Rally.

c) understand the power of marketing – am social media savvy and firmly believe a vibrant, engaging on-line presence is essential to Attract, Engage and Retain new Airstream owners.

d) introduced a new face of the WBCCI – creating a set of four compelling and relevant Membership Postcards while saving the Club thousands of dollars a year by eliminating the previous packets.

e) was instrumental in the growth of the Oregon Unit – working with several generations of Oregon leadership helped in the creation of a group renowned for their passion for the Airstream Lifestyle.

f) am supportive of the development of new Units within the WBCCI – acting as consultant in the development of Greater Los Angeles Airstream Club.

g) have earned the respect of Airstream, Inc. leadership – delivering a collaborative membership discussion with Justin Humphreys during the Farmington International Rally.

h) am connected – with Airstream dealers, Airstream leadership and Airstream custom-design resources such as Hofmann Architecture

i) have managed cross-functional teams – embracing the contributions of all

j) am employed full-time – which continues to elevate my connectivity with evolving and emerging technology and younger generations

k) work – in an industry that puts me in touch with potential Airstream owners as well as current Airstream owners, some of whom belong to the Club

l) am immersed in the vintage trailer community – owners, vendors and custom-design resources.

Guess you could say I live, breathe and celebrate the Airstream lifestyle. Hope this helps with your conversations!

Mona

Protagonist 01-19-2016 06:29 PM

Quote:

Originally Posted by monah (Post 1738417)
Thank you for the question and your advocacy - that means alot to me.

My goal is to be the BEST candidate and offer the following to support that position:

<snipped>

Guess you could say I live, breathe and celebrate the Airstream lifestyle. Hope this helps with your conversations!

Mona

You know what impresses me most about your answer? The fact that even though I asked you what makes you the better candidate, you didn't say a single bad thing about your opponent. Running solely on your own merits and not your opponent's flaws makes you unique in my experience.

monah 01-19-2016 07:02 PM

Vision & Mission Statement
 
VISION: Work collaboratively with leadership to ensure the Wally Byam Caravan Club International (WBCCI) is relevant, vibrant, adaptive and growing for current and future generations of Airstream owners.

There have been substantial recent improvements beginning with the hiring of Lori Plummer as Corporate Manager in Jackson Center, OH. The Electronic Communication Committee (ECC) brought the implementation and distribution of a digital directory and this year, 2016, will be the largest International Rally in several years.

MISSION: The WBCCI, the Airstream Club International, is an underutilized brand with growth potential similar to that of Airstream, Inc. However, only 1:10 of new Airstream owners join the Club. Together, we should focus our efforts on solutions to:

o Blend our heritage with the demographics of the new Airstream owner;
o Change the perception of 60% of new owners that the WBCCI is dated and not accepting of owners who are younger, still working and with families*;
o Reinvent a multi-platform social media presence under the direction of a dedicated member of the Membership Standing Committee, without compromising traditional methods of communication;
o Tap into the skill sets of all members and encourage participation;
o Recognize that the majority of new Airstream owners work*, but can also contribute to the future of the Club;
o Develop and communicate ways to engage youth of all ages;
o Encourage new unit formation in key metro centers;
*Data from Airstream, Inc. 2014 & 2015 New Owner Survey responses.

Through our actions, we can demonstrate the relevance and value of membership in the Airstream Club International to new and existing Airstream owners – ensuring its longevity for the next 60+ years of Fun, Friendship and Adventure. I look forward to the opportunity to serve. Mona Heath, #3339

2Tex4Fun 01-19-2016 08:13 PM

Mona- You are a breath of fresh air & the club needs you to survive! Thank you for making this a priority in your life!
Victoria

monah 01-19-2016 09:42 PM

Quote:

Originally Posted by 2Tex4Fun (Post 1738483)
Mona- You are a breath of fresh air & the club needs you to survive! Thank you for making this a priority in your life!
Victoria

Thank you 2Tex4Fun - the amount of support, encouragement and sincere interest in the Club on this thread is inspiring!

BTW - we have a '69 Tradewind renovation, would love to see pics of your '70 Tradewind!
Mona

DanB 01-20-2016 08:31 AM

OK most important: Dutch oven chilli and Bud light or Amish country pepperjack cheese and a sweet white wine?

(trick question, both are good)

monah 01-20-2016 08:39 AM

Quote:

Originally Posted by DanB (Post 1738640)
OK most important: Dutch oven chilli and Bud light or Amish country pepperjack cheese and a sweet white wine?

(trick question, both are good)

Yes :)

SilverPal2 01-21-2016 08:46 AM

Run Mona Run

SilverPal2 01-21-2016 08:52 AM

Quote:

Originally Posted by monah (Post 1738447)
VISION: Work collaboratively with leadership to ensure the Wally Byam Caravan Club International (WBCCI) is relevant, vibrant, adaptive and growing for current and future generations of Airstream owners.

There have been substantial recent improvements beginning with the hiring of Lori Plummer as Corporate Manager in Jackson Center, OH. The Electronic Communication Committee (ECC) brought the implementation and distribution of a digital directory and this year, 2016, will be the largest International Rally in several years.

MISSION: The WBCCI, the Airstream Club International, is an underutilized brand with growth potential similar to that of Airstream, Inc. However, only 1:10 of new Airstream owners join the Club. Together, we should focus our efforts on solutions to:

o Blend our heritage with the demographics of the new Airstream owner;
o Change the perception of 60% of new owners that the WBCCI is dated and not accepting of owners who are younger, still working and with families*;
o Reinvent a multi-platform social media presence under the direction of a dedicated member of the Membership Standing Committee, without compromising traditional methods of communication;
o Tap into the skill sets of all members and encourage participation;
o Recognize that the majority of new Airstream owners work*, but can also contribute to the future of the Club;
o Develop and communicate ways to engage youth of all ages;
o Encourage new unit formation in key metro centers;
*Data from Airstream, Inc. 2014 & 2015 New Owner Survey responses.

Through our actions, we can demonstrate the relevance and value of membership in the Airstream Club International to new and existing Airstream owners – ensuring its longevity for the next 60+ years of Fun, Friendship and Adventure. I look forward to the opportunity to serve. Mona Heath, #3339

Well done this is a great roadmap to success for the club and you as our International President

monah 01-30-2016 06:23 PM

Thanks SilverPal2! Doing all of the prep work to share my Letter of Intent, Resume and Vision/Mission Statement with Region and Unit leadership....and AirForums members....Feb 2nd. Stay tuned!!
Mona

Aviator 01-31-2016 03:36 PM

For those of you who support a candidate for 3rd VP (the only contested position I know about)

We are rapidly approaching the timeframe when the individual units will hold their meetings providing direction to the unit President (or other delegate) who will vote at the International Rally for the International Officers. The direction given tends to go in two methodologies. First, the candidate (or issue) receiving the majority then directs the President (or representative) to vote all of the units votes for or against. Option two is for the unit to send the President with a split vote reflecting the voting percentage within the unit.

It is very important that the membership be heard at the international level. Find out if your unit President is going to the International Rally. As an alternative a representative may be someone else who is going and can then represent the will of your unit as your Unit Delegate.

When I was at Farmington last year, I noticed a larger number of units than I expected were unrepresented at the Delegates Meeting. As a result those units didn't have any say in any of the issues before the Delegates. This includes the election of International Officers.

From my earlier post, you know that I am a strong believer in Mona and what she has brought to our organization! One need only look back through the many WBCCI threads on this forum and the issues which have been raised within those threads to see the contribution Mona would make with a successful 3rd VP candidacy. Many people have lamented the slow nature of change within an organization of our size and age. Many other people counseled patience and spoke of vibrant leaders matriculating up through the organization. Mona is one of those leaders. You are seeing a distinct increase in the momentum of the desired change as a result.

Speaking to those who support Mona, I strongly encourage you to advocate for her at your unit meetings when providing direction to your Presidents (or meeting delegate). Beyond that, stress to your unit leadership how important it is for your units votes to be counted at the International Rally. The only way that happens is for your unit to send a delegate. It is usually your President, but if not it can be someone else who is designated by your President. (Your President will get a large package of forms and stuff prior to the International Rally. A Delegate form is part of that packet)

Remember, Change happens only through participation. All organizations are strengthened through member participation.

sandlapper 01-31-2016 04:49 PM

Well said ,Craig.

Friends....stand up and be counted.

Go Mona.


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