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Old 11-24-2015, 05:38 PM   #57
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Quote:
Originally Posted by Ray Eklund View Post
The Casita Travel Trailer are everywhere.

You will see more Casitas on the highways than Airstreams.

RV Parks have more Casitas than Airstreams.

Traveling this year, I have seen Casitas booming in numbers. No wonder Airstream is interested in a "fiberglass option". The Casitas come in 13, 16 & 17 foot lengths. Younger couples with or without children can afford them and they are priced in the $14K to $17K... likely Sticker Priced.

You do not need a large tow vehicle. These consumers are environmentally friendly... and Airstreams represent the... older generations.

You can bet that Airstream has seen the count of them on the road, as well. Just sticking an Airstream logo on the front of a Casita will not bring an additional $6K in sticker price. Markets and Customer demographics change. The Casita brand made in Rice, Texas got Thor's attention. What they do with this will be seen.
...and Casita has no dealer network!
People order them online and pick them up in person at the factory in Rice, TX. This helps keep the price low and the quality high.



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Old 11-24-2015, 05:48 PM   #58
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New less expensive Airstream.

I would be very interested in a new less expensive Airstream. I'm going to retire in 3 years and I want something small, light weight and easy to tow. I would gladly buy a 16 or 19 foot Airstream but they are just out of my price range. I am not interested in buying a "fixer upper". I've done plenty of that in my life and I have no more interest in doing it any more.
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Old 11-24-2015, 06:06 PM   #59
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Who buys an A$ and keeps it for 50 years?
Who buys a house and keeps it for 50 years?
Who buys anything and keeps it for 50 years?
Even Prevost owners don't plan to keep them for 50 years
Park your car for 11 months out of the year and it would last a long time.
Most trailers spent their lives out in the elements. It is a harsh environment.
We own a '74 Argosy 26' that I have put a ton of money and time in. Would I do it again? NO!
We purchased a new 4 season trailer slightly smaller than the Argosy this year. Just could not bring myself to spend a fortune on a new A$ because it is so much like the Argosy and a whole lot heavier.


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Old 11-24-2015, 06:45 PM   #60
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Does anyone remember the Scout concept trailer from about 5 years ago? I wonder if it's something like that.

http://www.airforums.com/forums/f138...cle-52070.html
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Old 11-24-2015, 07:17 PM   #61
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AS's capacity is constrained by labor. They compete with Honda and other companies for their workers. A less complex product would allow more sales with fewer FTE adds.

It will be very interesting to see what they design. Pat
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Old 11-24-2015, 07:35 PM   #62
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Quote:
Originally Posted by TexasVine View Post
In an effort to bring down the average age of buyers for the elegant but expensive travel trailers and vans, Wheeler said, the company will shortly unveil a new product thatís smaller, sportier, easier to operate and cheaper.

With that statement being made, i'm think the new offering will not eat into the existing customer base (50-60 years of age). Looks like the same philosophy some of the higher end car manufacturers have. Such companies like Porsche offered a less expensive model that did not appeal to their base market but a more youthful market that could not afford the higher end product.This move probably comes from the parent company (Thor).

I find two distinctions among many that stand out with the Airstream line, Shiny and rounded. Wonder if they will keep either one of those characteristics in the new offering. I would think so in order to have the AS appeal.
Or like Cadillac did....and watch Buick right now. Baby boomers are pretty much done. It's all about melliniums now...as it should be.
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Old 11-24-2015, 07:42 PM   #63
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If this new trailer forces AS to learn about the current day electronics used by the target customer, it could eventually help the rest of the AS line.
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Old 11-24-2015, 07:51 PM   #64
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Quote:
Originally Posted by PKI View Post
AS's capacity is constrained by labor. They compete with Honda and other companies for their workers. A less complex product would allow more sales with fewer FTE adds.

It will be very interesting to see what they design. Pat
******

Great insight and I think you are on track.

These would be built in Mexico to keep the labor costs down. The Thor union members would not resist a SOB Airstream that was not labor intensive. (I have to guess that Thor and Airstream are unionized.)

There are some wood and metal custom smaller trailers around right now, but more of a novelty. I have been impressed with the number of Casitas seen on my travels between Colorado, Utah, Arizona, New Mexico and Nevada this Summer and Fall.

I am very impressed that they are sold from the factory in Texas and word of mouth is selling them. That is the best kind of recommendation any trailer company would want... I do not go to RV and Trailer shows, but that might be their other venue. Maybe print advertising, but that is something else I do not spend any time browsing.

I am interested in clearances, wheel size and amenities within. No doubt the Airstream will be a "clone" of a hot seller in the market today. Not the other way around, although the shape of a Casita sure looks... similar to an Airstream.

No doubt things will heat up in the light weight trailer business in 2016. Sometimes the market department of a corporation ignores a small company that seems to be taking off with a steep increase in satisfied customers. It sure would get my attention as a consumer that could get by easily with a lower priced, high quality trailer for my kind of camping. I do not need a Rolls Royce to round up livestock, when a pickup will do better.

No. I do not have any connection with Casita. Their history would be interesting of how they started. Sometimes a good idea comes around and gets a reputation from word of mouth. I do not need leatherette cushions, two televisions, a microwave, a radio with color shows, etc... Airstream is built well and retains its value over time, even because of those features I do not need.

Next time I need a trailer when I am 100... it could be a Casita 20 footer...?
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Old 11-24-2015, 08:06 PM   #65
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well, good luck

I hope it somehow works out. I just keep realizing how out of touch I am with the new Millenials, they don't like maintance? what is so hard about caring for something? They won't own a V8 anything? I won't have anything else!, and finally technology and innovation fustrate me to no end, keep it simple I don't need electronic gadgets. BUT if an inexpensive grassroots Airstream arrives, I'd check it out. Meanwhile I will wait and see.
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Old 11-24-2015, 08:11 PM   #66
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Union? Thought that question was asked on the tour and believe the answer was no.
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Old 11-24-2015, 08:14 PM   #67
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And then there's this.

I also think that maybe, just maybe, the 30-50s would actually prefer a low headroom unit if that tradeoff meant that the trailer would fit in their garage at home.

Lots of these people live life with HOAs and city parking and would find a unit that didn't need offsite storage a big advantage.
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Old 11-24-2015, 08:34 PM   #68
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Garage storage would be a big win, but less head room is a real problem. You do not buy a quality trailer to walk around with your head bowed unless it has wings and a couple of jet engines attached to the back. That problem needs to be addressed with a better design. AC in a wall, axles that reduce ground to chassis clearance for storage, or maybe a structure that does not require the thickness of a ladder frame chassis. But I'm not convinced that younger folks are quite so sold on ownership that they want to store a trailer. Pat
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Old 11-24-2015, 08:35 PM   #69
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I have a 28" classic limited. Its cost was triple of a 28' TT. Airstream had all the money to make it a nice, easy to maintain and problem free trailer. They couldn't do it with all that money. In my 2009 I have a rotten floor, ceder closet with water stains, many broken plastic parts, drapes that need a mechanic to remove for cleaning, rusted undercarriage parts, rusted fasteners, rusted latches and locks, shields that do not fit properly, rusted drawers, broken cabinet door hinges, broken radio antenna. We use to say where's the beef? I say where's the quality? I now have a aluminum shell after 6 years that needs to be totally rebuilt. How can a company make a lower cost trailer that is any good if they can't make a high end trailer that is any good. Looks like Thor is going to turn airsteam into another cheap white box like their other companies. So Long Airstream was nice knowing you.

The good news. If I renovate my 2009 I'll bet I'll be able to get my money back in a few year. Its low quality will become 10X better than anything new.
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Old 11-24-2015, 08:40 PM   #70
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Also would add that if they could bring back the vw type of camper van that would have a lot of appeal, I think
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