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Old 08-10-2016, 09:37 AM   #1
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Model Names

Why did Airstream drop the idea of using cool model names, like Soverign and Ambassador, in favor of numbers like 26U?


Was this a move to cause less confusion for shoppers to compare Airstreams to other box trailers?

When I moved from a SOB to an older Airstream, I learned all of the differences. For instance, that the published length was bumber to hitch. Now that I am looking at late models I have to unlearn those nuances.
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Old 08-10-2016, 09:46 AM   #2
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The change in names began in 1980 when Thor purchased Airstream. You would have to ask them why.

Bill

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Why did Airstream drop the idea of using cool model names, like Soverign and Ambassador, in favor of numbers like 26U?


Was this a move to cause less confusion for shoppers to compare Airstreams to other box trailers?

When I moved from a SOB to an older Airstream, I learned all of the differences. For instance, that the published length was bumber to hitch. Now that I am looking at late models I have to unlearn those nuances.
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Old 08-10-2016, 09:49 AM   #3
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Thanks for confirming. I wondered if it had to do with Thor.
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Old 08-10-2016, 10:54 AM   #4
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I liked the names as well and think it could an an awesome marketing opportunity to crowd-source new names but I guess for those just beginning their shopping process the names can be confusing. There are still model names - Flying Cloud, Classic, etc but I see your point
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Old 08-10-2016, 01:42 PM   #5
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Not sure I understand the problem . . . ?

Airstream's "Trailer Lineup" still includes five named basic design motiffs:

https://www.airstream.com/travel-trailers/

Within each of these, there can be as many as 14 or so lengths and floor plans, for instance:

https://www.airstream.com/travel-tra...pecifications/

in the International Signature. [edit -- in the drop down menu, click on See All Floor Plans]

The length number, often followed by an alphabetical code for the bed arrangement, seems a much better solution than having a specific (and different) name for each version, doesn't it?

The old names were possible because the entire line-up of trailers was more limited.

Seems to work OK in my opinion.

Peter

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Old 08-10-2016, 02:13 PM   #6
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I agree. Still lots of model names.
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Old 08-10-2016, 03:30 PM   #7
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There isn't a problem and I can figure or the current lineup just fine; however, I personally think a Trade Wind Rear Twin would be a much better name than "25 Rear Twin��

Why use the the SOB naming platform (I once owned a Prowler Regal 270 FQS which meant it was a 27ft Front Queen Slide, but it was really 28'11") when you already have a host of classic length designation names to draw from?

Speaking to the lengths, the RV industry likes to claim the "living space" length in their model names, but I have yet booked a reservation that asked for "living space" instead of overall vehicle length.

Thank you Janet! I agree Airstream is currently missing the boat with their names. Pun intended.
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Old 08-10-2016, 03:37 PM   #8
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Isn't a 25 rear twin a safari 25 rear twin? Or flying cloud, Bambi, international, classic, interstate, sport?
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Old 08-10-2016, 04:04 PM   #9
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Isn't a 25 rear twin a safari 25 rear twin? Or flying cloud, Bambi, international, classic, interstate, sport?
Exactly. With over 50-60 different combinations (plus or minus) of lengths, widths, floor layout, bedding, galleys, heads, storage, etc., the current system is the most efficient IMO.

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Old 08-10-2016, 04:08 PM   #10
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Or just name it yourself. We call ours Tin Goat (which no one else would love like we do &#128512. I bet we could even replace the Flying Cloud badges with Tin Goat badges if we wanted...
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Old 08-10-2016, 04:22 PM   #11
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Isn't a 25 rear twin a safari 25 rear twin? Or flying cloud, Bambi, international, classic, interstate, sport?
Only now that they have scavenged the original names into model names. Safari used to be the 22-23 footers. I suppose it is more efficient, but it certainly is less cool and I think Wally would agree
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