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Old 03-10-2019, 12:08 PM   #1
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What will the Customer Advisory Board be? Have you applied?

I know there is another thread on the announcement of the Customer Advisory board, but I thought I would bring up what we think it will be and if it will be a positive thing. Maybe those who have applied can chime in here also.

From the description on the Airstream website, it appears the board will interact to questions and focused areas that management feels the need for. That is a positive thing and I hope this kicks off a closer relationship with Airstream and it's customers.

It looks like it may be very structured and the board will be guided through these areas with discussions and topic surveys to be filled out.

What this board won't be is a salaried position for a customer to make administrative decisions that affect anything with Airstream and I would hope anyone applying will not take that attitude. I've watched people at Alumapalooza get so riled up over QC issues that the crowd becomes a mob. Maybe this is why management wants to take this approach.

On the other side, will management actually listen to the people that are chosen? I happen to believe that why go through this exercise if you are not going to use it. Will this be run through the marketing department or will it be tied to the service area and factory people? Maybe both from the description.

Lots of questions about all this. Maybe we can "guesimate" here and help those who are trying to make the descision to apply.

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Old 03-10-2019, 01:41 PM   #2
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Honest this might be misguided. Salaried Airstream management/customer relations et. al. are the only decision makers. I've been very impressed with their positive response here on this forum, for instance, to reach out and solve problems. Giving the appearance of being reachable and actually by solving issues than listening to the herd (that's us y'all) is proactive and actionable.

"Suggestions and improvements" and the ilk might be furthered using seasoned (non-salaried) AS folks to test out and collaborate with using NDAs etc. That works in real life.

*Note, AS reached out to me here once when I wasn't even looking for help!!! I was impressed.

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Old 03-10-2019, 02:36 PM   #3

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Old 03-10-2019, 03:38 PM   #4
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I’ve applied. My over all feel is that this will be a positive thing. Airstream is reaching out. That’s a good thing in my book. As to guessing what’s going to happen only time will tell. Let’s just wait and see how the process and not become the MOB mentioned previously.
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Old 03-11-2019, 09:06 AM   #5
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I Just Applied

I just applied...we'll see.
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Old 03-11-2019, 09:21 AM   #6
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I just applied. I love the Airstream product line. Would be fun to make inputs on ideas & concepts that help to improve product design, customer satisfaction etc. Caz.
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Old 03-11-2019, 09:30 AM   #7
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Here is a post from that other thread including a link to the Senior Management Failures thread, in which doubts were raised about this move by Airstream:

Not sure why a new thread was needed FWIW.


[click on orange arrow to go to that other thread]
Originally Posted by OTRA15 View Post
Applications are due 3/21/19 by the way, just two weeks away.

This idea was discussed in the Senior Management Failures thread, which is good background reading IMO:

That thread has been closed for further discussion.

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Old 03-11-2019, 10:09 AM   #8
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As the OP who started the "Senior Management Failures . . .." thread, I do believe this Customer Advisory Board process will produce positive results, not only for AS customers, but for AS itself, and its employees.

It is my understanding that Justin Humphreys (COO) and his Team advocated for this new initiative within the AS senior management. Good for them, because they experience every day the negative consequences---on the production floor, with their dealers, and in the AS customer community---of the issues we've all read about here on this Forum. Yes, AS is obviously doing many things right, but my sense is the folks charged with the day-to-day operations are indeed committed to continuous improvement.

There are some very experienced and knowledgeable AS owners on this Forum. If the AS management listens to and implements even some of their recommendations, everyone will benefit.

I hope that AS management will indeed take advantage of this opportunity. We shall see.


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Old 03-11-2019, 10:28 AM   #9
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I commend AS management for establishing the CAB. In my working life I was a member of a Supplier Advisory Board for Harley-Davidson. They also had a CAB. It was a forum to open lines of communication and it was a positive thing for H-D and it's suppliers.

AS but management must approach it with an open attitude and in a non-defensive way, and its members must realize that not everything they request will be granted. But better lines of communication is always beneficial.

I have not decided if I will apply or not.
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Old 03-11-2019, 10:33 AM   #10
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I signed up as well. Nothing wrong with trying to get some 'constructive' feedback from customers. And only Airstream knows what they want to get out of this. But it is a step in the right direction.

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Old 03-11-2019, 10:37 AM   #11
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It will be important for the advisory board to offer recommendations on the product and not their personal Airstream. This needs to be a group that thinks global as opposed to local.
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Old 03-11-2019, 10:43 AM   #12
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I have applied as well, however, my experience with ‘advisory boards’ has been frustrating; BUT, this could be a change for the better!
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Old 03-11-2019, 11:10 AM   #13
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Advisory boards are just a voice, but it is a step forward. It feels as if they care enough to listen and to ask questions.

I've been a computer program/Security device Beta tester for years and it isn't a paid position, but rather gratifyihg to see your suggestions come to life in the program (product). Far better than suffering along with something that could easily be fixed because those that use the program (product) everyday know what the issues are while those creating the program (product) are focused on a different viewpoint.
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Old 03-11-2019, 11:38 AM   #14
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I also applied, though I'm fairly new to the Airstream experience. I believe if you think you could contribute to the board, and you have the time to give it the attention it needs, please do apply. That way Airstream will have a better cross-section and variety to choose from. That could eventually help us as customers.

It would be great to see a hundred applicants. Sadly, they probably will get 11. But, it would have been 10 if I didn't apply.

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