The club needs a continuing dedicated team of professionals to lead it. Our leadership and directions change yearly. It takes a min. of eight years to get to be a voting member at the IBT and you are only there for two years. It takes min. of twelve years to rise to the level of president and you are only there for a year. Your biggest goal, time expenditure, and legacy is the one International you are responsible for. It takes three levels of approval before a member idea to be brought up to the IBT and usually is voted down. Average age of IBT is in the 70's with little commercial experience. Good Sam (being a commercial corporation) has the benifit of long term market analysis and strategy. Good Sam is gaining membership and WBCCI has not. Seems like copying a winner might be a place to start: Better magazine (better articles written by professionals, color, pictures, good organization, professional layout), professional leadership, more benefits, efficient organizational structure, good use of internet and other technologies, young ideas, less expenses on publishing unread material, (Good Sam sees no benifit in publishing a directory(list) of its 1,000,000 members to its 1,000,000 members), professional market analysis of what draws and and retains members.