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Old 03-04-2013, 02:35 PM   #15
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No. Go with Interprovincial. Bilingual. Not off putting to Americans.
I've got to disagree. Interstate was named for a type of highway, just as the now-defunct Avenue was named for a type of street.

The coast-to-coast Canadian equivalent to Interstate is Transcanadienne, or Trans-Canada. I think the French spelling is more appropriate in this case. Who cares if it's off-putting to us Americans? We won't be buying them, since we have the Interstate.

By the way, I still think the Interstate is so-called because that's the best place to drive them. Now, if they could come up with an all-wheel-drive version called the Backroads?
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Old 03-04-2013, 06:45 PM   #16
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No problem with a French lesson from Louisiana here but we are talking about branding, something that engineers might not know too much about.

Why use two versions when one name badge will do?

Sergei
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Old 03-05-2013, 08:08 AM   #17
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No problem with a French lesson from Louisiana.
Yeah, that did come across as pretentious, didn't it? That wasn't my intention.
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Old 03-06-2013, 10:12 AM   #18
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No problem with a French lesson from Louisiana here but we are talking about branding, something that engineers might not know too much about.

Why use two versions when one name badge will do?

Sergei

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Because Canadians would want to differentiate their product from the American one. I remember back in the fifties when the canadian cars where the same as the american cars, but they had different names and different tail lights, maybe other small differences too. I am an engineer, so I don't agree with it; I am sure it was for marketing reasons.

BTW, it sounds like you are having a grand time touring the capital cities way down south. Good for you!

Dan
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Old 03-06-2013, 10:28 AM   #19
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Dan,

What I meant is that because INTERPROVINCIAL is bilingual you need only one name plate, not two. This also appeals to the Canadian sense of themselves as being bilingual, even if they are mostly not.

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