Originally Posted by Not Done
Yes I heard another Ecoboost is coming. But with 3.5l Eco specs being better than the 6.2l specs you'd think they'd simply put the superior 3.5L eco in the F250/F350. The only reasons I can come up with is that Ford doesn't think it's better. Or, they don't think the F250/F350 buyers will believe that its better.
When Ford was developing the Ecoboost, all of their consumer research showed them that a lot of customers didn't believe that a six cylinder was powerful enough for macho tasks like towing. Why, you've heard some here express concern over even a large v8 vs a Diesel for the purpose.
They did some wonderful early marketing videos to counter this perception. In a series of three videos, they took the one 3.5 Ecoboost engine and moved it aming different F-150's. They ran it towing a freshly cut huge piece of lumber with just a chain thrown over the ball hitch. They ran it in the Baja 100 off-road in extreme heat. Then they hooked it up to a trailer with one or two (can't remember!) NASCAR's on it and ran it at redline around a track at around 90mph fir 24 continuous hours. Finally, they took apart the very same engine in front of a crowd at an auto show and spec'd out the engine, finding that after 150K miles, it was still within specs for a new engine. All that to work at overcoming a prevalent mindset.
So there was no way that they were dropping an 8 cylinder engine from the F-150 lineup as they launched the Ecoboost!
And then there's the turbo long term durability thing that has to be proven...
And there you have it from a marketing guys' perspective...