"Airstream commands about 1 percent of the travel trailer market, less so in motor homes, but it has about 50 percent of the mind-share or brand-share in the industry because of who Airstream is," said Dicky Riegel, the company's chief executive since May 2002. "It's an authentic American product."
Airstream trailers: icons built to last Ohio's Signature Companies
It's an event for us too whenever and wherever we see one, and that's part of the charm.... even after 70 years of the same basic design. I'd be happier to see more of them though! We're "the Airstream couple" at our campground since we have the only AS ever seen here and yes, hard to believe there are many who still don't know what an Airstream is, but even they know they're different... and special.
For the most part, I enjoy "what it is" more than value being unique or exclusive. I'll admit we were already used to it even before we got our AS, though. Over the past 10 years we've road-tripped extensively in our '65 Sting Ray convertible and rarely do we see another midyear Corvette on the road. It's an expected delight to see others at car shows like Corvettes at Carlisle, but it's also great fun to enjoy spontaneous smiles and suprise from other folks when we're just "passing through." Sometimes, over longer trips we actually forget what we're in, just enjoying the moment, then somebody yells or waves with big approving smiles and reminds us how special these icons are to so many.
Jennie and I weren't thinking it would happen all over again, but we saw the same response on the way back from Florida with our '79 AS and the bright old orange and white '75 Chevy pickup truck we hauled her with. Part of the great vintage fun are the many memories people share with us with their experiences too. We live (relive?) those warm memories of yesteryear.
We hope to attend an AS rally someday to enjoy other folks "icons", just like we do every year at Carlisle, although there it's easier for us to bring our own car than the trailer.
So maybe ours is the same reason we all don't see more AS on the open road. Maybe we're too comfortable to have it all set up at a seaonal site than hitch up, pay add'l gas and haul it around someplace new. This fall, our next southwest tour will once again be in the Corvette. While we'd love to have our AS at the Albuquerque Balloon Fiesta and so many other places, we've decided to also camp a little with small backpack gear in the 'vette so it's an easier compromise.
If only we could take it all, right!?!