Love merino wool and SmartWool socks are wonderful. The footies last a long time but the dress socks do not.
My boys live in Under Armour. Only for them it should be Outer Armour because they row and wear nothing over them in the boats. I just pray that the Lycra holds up and so does their coach.
A few weeks ago a red item got mixed in with my white laundry and I dyed my husband's white Under Armour shorts pink. My son saw them and wanted me to make a pink pair for him. He figured it would make him the envy of the team as he'd be the only guy with pink UA shorts. I guess his red ones are not bold enough.
I scour Sierra Trading Post for merino socks on sale. We bike in them, the boys row in them and they are just great for everyday.
We bought an Ice Breaker undershirt on deep discount for our son but winter has been so mild he hasn't worn it yet.