Originally Posted by CrawfordGene
There a benefit to selling a fairly scarce product at an inflated price. Thor can produce many bunches of trailers in other brands and bask in the caché of Airstream.
It's also a fairly unique product. Nothing nowadays has the same basic construction or towability or "look" as the Airstream. (I'd sincerely love to hear alternatives.)
Still, it seems like all of the money goes into the aluminium and labor. Hearing Bob Wheeler on the VAP say that they can't really afford to put rot-free composite floors in their trailers when you can get them on $20k white boxes chafes. Modern finishes look neat, but a orange-painted piece of particleboard still weighs a hell of a lot.
The last time I walked through a new Flying Cloud, it was rife of very visible finish flaws, ISO quality spreadsheets or not. (My Minuet has some shabby build issues as well, so this isn't exactly a new complaint.) But I digress...