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Old 11-14-2006, 11:35 AM   #1
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Exclamation Bad treatment by Dealership

I'm new to this forum. Found you by looking for help with a dealership.
I had sent them an email inquiring about buying their 75th Anniversary Edition.
This was the email they sent me: (I've taken out the names to be kind)

I am ------the Internet Sales Director. I was looking over this email and would like to add a couple things. We would love to have your business! However I just don't like to throw numbers out and I might not even be close to what another dealer is at and so would never hear from you again. It may sound like i am playing games but i assure you i am not. I am simply trying to earn your business. What kinda Figures are you getting from other dealers so i can make a Competitive Offer to you? If you don't mind answering that simple question i would be glad to give you a number to try and earn your business. All i ask is that i get 1 chance before you make a purchase. I Will Not lose a deal to price if we are talking same trailer options etc.. Thank your for your Time and Email I hope you give me a chance to make you part of the ----------.

I responded with an email that commented on the grammer used (I was a teacher) and made an offer.
This is how they reacted:

Thanks for the insult, makes me wonder how professional of a customer you are. If someone is (smart) enough to sell it to you for that, run do not walk but run down and buy it, while your at it pick me up one also. Thanks for the offer. Good luck and i hope you enjoy your new trailer.

Is this normal with emails now? I simply was floored by the way I was treated. I don't know weither I want to cry or am just burning mad.

Has anyone else been treated this way??????

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Old 11-14-2006, 11:41 AM   #2
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Very unprofessional - should make you think twice before buying from this dealer. Should make you wonder what service after the sale you will receive. I have not bought from a dealer, so I can offer you no real advice but I would pass this place by.

Good Luck, Mike

PS - Is my grammer correct?

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Old 11-14-2006, 12:11 PM   #3
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Call The Owner

Sounds like untrained sales staff. Call the dealer and speak with the owner and send him the email. It is the sales persons job to get an offer and work you up as needed. The desire to own an Airstream is already done so he has it easy. The old saying is he who mentions price first loses.

Good Luck Jim
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Old 11-14-2006, 12:13 PM   #4
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I think your treatment was very unprofessional and rude and would not give the benefit of my business. As every where there are bad apples scattered about. Sorry to hear you encountered one on what should be an exciting and happy pursuit.

I talked to many dealers and what my experience was is that they were very reluctant to give me a quote beyond their advertised price. I got them eventually but it took some sparring and some time. Everyone wants to know what your best deal is but no one wants to get the ball rolling towards serious negotiation. This is because you may call the next dealer with their low offer and then it will be bettered and they have either lost a sale or will be forced to come in lower by the competition driving down the price. How many say we will not be undersold? If that is true they seem not to want to be part of driving the collective price down for themselves and/or other dealers. You need to find people who will work with you and be pleasant and professional and not nervous and give you undo attitude. There are many more dealers, find a salesman more suitable and deserving of his comission.

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Old 11-14-2006, 12:41 PM   #5
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You didn't post your letter to the dealer

Were you rude to him?
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Old 11-14-2006, 12:45 PM   #6
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Salesmen don't always represent the owner of the dealership in the manner in which they want to be represented. I won't go into the story as it is lengthy, but I was treated very poorly by a major Ford dealer in SoCal many years ago. I called the owner of the dealership and complained to him personally. I not only got five-star service after that, but the salesman told me I got the car I wanted at about $2500 less than he'd seen any others go out the door. From my research, I knew that to be true as well.

When you're handed lemons, make lemonade. See if you can't make this incident work to your favor. The trailers are all built in the same factory. It's the price and after-sale service that counts. Everything up 'till then is just negotiations, and you now have a leg up with that dealership's owner.

Good luck!

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Old 11-14-2006, 12:49 PM   #7
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I agree the salesman should have taken the high road and not responded that way, but why would you comment upon his or her grammar? Were you trying to get a good price on an Airstream or teach him/her a lesson?

Flies+honey=more flies. Hmmmmm, that didn't turn out the way I wanted. Not trying to criticize you, but if I commented on spelling and grammar on every email I received, I'd never get anywhere.
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Old 11-14-2006, 12:55 PM   #8
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If you correcded my gramer in an email and I didn't no you from Adam, I wooda been a bit miffed to but Ida tryed to have held my tongue beter than he did.

It may be easier to discus prizes in person or on the telephone, than you kan see if they talk beter then they mite right.
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Old 11-14-2006, 01:14 PM   #9
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Wow! Thats nasty!

Sounds like amidst the pour treatment he was giving a potential customer on that first email, he was also trying to figure out how much you knew. Scratch him off your list of dealers. They certainly have to hate the Internet...

Bad experience with dealers definatley ruins the whole experience and joy of buy ing an Airstream... especially your first! We spent about 2 months fuming during our purchase of a 75th. It was NOT fun.. as it was supposed to be, and our dealer after delays and more delays wouldn't make up $.01 to smooth things over. But thats another story... Hopefully you can find a dealer who cares, it makes all the difference!

Lynn there are 39 75ths on dealers lots currently. All seem to be listed at MRSP, except one below MRSP and one is much higher than MRSP.

Knowing whats around should give you an edge. We bought our 75th sooner than we need to, because we were told they were almost sold out! Yes sold... but to dealers who have them for sale on their lots... sheesh... No doubt there will be units to be had into next summer. Right now though with lots of inventory around, you should be able to get a deal (hint: we did).

Not sure where you are, but we did interact to various degrees when purchasing with 4 dealers here in the east about the 75th before buying. I would have preferred to have purchased from one of the other 3

Any specifics on our experience etc, just PM me.

Here is a list of 75th's that I have complied... its about 2 days old...

Much easier to negotiate when you can say 'I have 38 others to choose from!'

Good luck!
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Old 11-14-2006, 01:55 PM   #10
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I, too, am waiting with bated breath to find out how one politely corrects the grammar of a stranger. I'd love to add that to my repertoire.

That particular email doesn't seem rife with egregious errors anyway, more the work of someone in a hurry rather than wholly illiterate. You might run the risk of the manager & owner thinking, "I write worse than that myself" and getting their hackles up as well.

I'll bet that throwing the grammar lesson in there made you look like a crackpot who would waste a lot of his time as opposed to being a serious buyer.
Of course I'm an elitist. Look around you.
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Old 11-14-2006, 02:14 PM   #11
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I agree that I wouldn't have corrected the grammer, but the reply was way out of bounds.
Don't give up on the internet and/or email sales option. Last year I saved $1500.00 below what I had initially negotiated, simply because I got 2 dealers bidding against each other.

Edit: this was on a new car purchase.
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Old 11-14-2006, 02:19 PM   #12
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Originally Posted by summerkid
That particular email doesn't seem rife with egregious errors anyway, more the work of someone in a hurry rather than wholly illiterate.
Holy Illiterate Batman! To the Bambimobile!

Sorry. Bored typing at work.
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Old 11-14-2006, 02:21 PM   #13
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While I agree about the grammar lesson (shouldn't have done it), I will say that I would have liked to have conducted business with a local dealer. I had a choice of two and it only took one encounter with each to cross each one off of my list. One treated us like a used car dealer and the other actually was a used car dealer just getting into Airstreams on the side.

We talked to three other dealers in other states before we purchased from a dealer more than 200 miles away in another state. We couldn't have done business with nicer people, and I have referred others to them. The bottom line is that there are other dealers and whether you wish to do business with this particular dealer or not is up to you, but I think you have closed the door on this one as much as he/she has closed the door on you.

Good luck with your search.
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Old 11-14-2006, 02:21 PM   #14
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Internet Sales is just another desk...

I'd certainly second the comment on the grammar correction.. Share it with family, laugh out loud, don't put it in e-mail to someone in position to do you a favor...

More importantly, "Internet sales" for an Airstream Dealer is likely to just mean someone who has a pc and is willing to respond to e-mails from potential customers. It is not like the car business, where dealers might actually provide a competitive purchase quote by e-mail.. Most good negotiators could beat the e-mail quote with some work in person, but dealers rely on fact that buyers wanting to purchase without face to face contact will take the deal offered by e-mail.

With a finite quantity available (fewer than 40 remaining in US and Canada?), and most dealers believing they serve a confined geographic area, I'd be surprised if any would put out a low bid for a 75th by e-mail.. Even if you wandered onto lot, their sales model (trained by Airstream..) is to consider matching an offer you received elsewhere, NOT tossing out a low-ball offer for you to use on another dealer.. Sorry, but their business is to get you into discussion at their facility so they can explain why a purchase from them at a "fair" price is a good value to you.. You're welcome to decline to play, but it's a waste to criticize or expect them to change... It is also a waste to pretend or lie about another dealer offering price. They know what their competition is selling for...

There is a "technique" to help you create some competition.. You know (or should..) that dealer cost is roughly 76% of MSRP, plus a delivery charge. NO dealer is likely to give away a 75th for less than a few points of margin, so make one semi-remote dealer a credible offer at 80% of MSRP. See what they say. Eventually, they'll have to make a counter-offer... Take it, thank them, and leave.. Now you have a firm price (say 16% below MSRP) and you can go back to Mr. "Won't lose on price" and exlain confidently that you have a firm offer at list less 16%, but would consider buying from him at list less 18% or 20%... Yes it's more work, and can't be done via computer...


In Theory, there's no difference between Theory and Practice, but in Practice, there is usually a difference...
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