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Old 01-26-2006, 12:11 PM   #1
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Airstream's 25% Price Increase In Past 2 Years

My wife and I were at the Tampa RV show last week, and got a price quote on a new 2006 30' Classic, thinking that we might want to replace our 2004 unit with a new one.

I expected that the new models would have increased in price, but I was more than a bit surprised to see that in the past 2 years (almost to the day) that the base list price on the 30' Classics have increased almost 25% (from $62,713 to $77,973). I know there have been some improvements, such as heavier axles and disc brakes, but I hadn't expected a price increase of $15,260. Including the options that we'd want, the total list price was close to $90,000!

Actually, the options on this model haven't changed all that much. For example, we have the Limited upgrade package, which has actually DECREASED from $7,841 to $6,731, and the other options have increased just a couple percent. (Anyone remember the lengthy discussion on this forum awhile back questioning the high price of the Limited option, compared to what you got for your money? Now it looks like we got... the shaft! )

In addition to the axles and brakes, there are other some nice features in the newer model that my wife and I would like to have (such as a choice of Corian colors, compared to the white color we now have, but I guess we'll wait a bit before plunking down all that extra money.

Anyone wish to predict when we'll see most Airstream trailers priced over $100,000?
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Old 01-26-2006, 12:20 PM   #2
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What the market will bear...right?
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Old 01-26-2006, 12:38 PM   #3
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Old 01-26-2006, 01:03 PM   #4
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These price increases are beyond the normal 3-4% cost of living increases.

At some point, the prices will need to stabilize and get closer to the 3-4% if they expect to sell trailers to the masses as they do now, understanding that the even selling to the masses is a small market, which will get a whole lot smaller if the coaches continue to increase at double digit percentages across the board.
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Old 01-26-2006, 01:12 PM   #5
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The way I look at it is if AS/Thor keeps raising the prices it just makes my wonderful vintage project that much more valuable too Anybody want an Airstream Project? It is already disassembled for ya!


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Old 01-26-2006, 01:24 PM   #6
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Quote:
Originally Posted by flyfisher
the base list price on the 30' Classics have increased almost 25% (from $62,713 to $77,973). I know there have been some improvements, such as heavier axles and disc brakes, but I hadn't expected a price increase of $15,260. Including the options that we'd want, the total list price was close to $90,000!
easy now.......

that base msrp is for a 30 classic with slide.......i think.

the slide adds significantly to the price (7-9k$) and watching them make that little bitty piece......it probably costs that much to make.


the 30/31 base is upper 60s and the 34 is upper 70s.....still a lot of change to be sure.......

but who buys at list?

cheers
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Old 01-26-2006, 01:24 PM   #7
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Supply and demand. My understanding is that they are still selling trailers like crazy. So demand is up.

And the things ae made of aluminum, which takes vast amounts of electricity to extract. Energy prices are way up, so aluminum probably costs much more to produce. So supply is down. Of course, what's not aluminum in an Airstream is wood. Which is in short supply due to explosive growth in China, and Katrina rebuilding at home. And don't forget the plastic bits. Where do we get plastic? Petrolium.

If I remember right, the price on retrofitting disc brakes to a non-disc unit is around $8000.

All in all, I don't find the increases surprising.
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Old 01-26-2006, 01:43 PM   #8
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Quote:
Originally Posted by 2airishuman
easy now.......

that base msrp is for a 30 classic with slide.......i think.

the slide adds significantly to the price (7-9k$) and watching them make that little bitty piece......it probably costs that much to make.


the 30/31 base is upper 60s and the 34 is upper 70s.....still a lot of change to be sure.......

but who buys at list?

cheers
2air'
You know, you just might be right! Although I asked them for a price on a 30' without the slide, in looking at the Retail Pricing/Sales Order that I got, it does show "30' SO Classic". Maybe the price increase comparing apples to apples isn't so bad - that would make the increase more like $7-$9,000 - perhaps 10-12%, which might not be so bad afterall.
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Old 01-26-2006, 01:54 PM   #9
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Quote:
Originally Posted by Silvertwinkie
These price increases are beyond the normal 3-4% cost of living increases.
I don't think cost of living increases have anything to do with Airstream price structure.

Real estate prices, yes. And those have been going up at the rate Airstream prices are climbing.
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Old 01-26-2006, 01:54 PM   #10
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Quote:
Originally Posted by AgZep
Supply and demand. My understanding is that they are still selling trailers like crazy. So demand is up.

And the things ae made of aluminum, which takes vast amounts of electricity to extract. Energy prices are way up, so aluminum probably costs much more to produce. So supply is down. Of course, what's not aluminum in an Airstream is wood. Which is in short supply due to explosive growth in China, and Katrina rebuilding at home. And don't forget the plastic bits. Where do we get plastic? Petrolium.

If I remember right, the price on retrofitting disc brakes to a non-disc unit is around $8000.

All in all, I don't find the increases surprising.
..............Parts for a two axle trailer shouldn't be over about 1500 , even at retail !! At the very Most , adding discs to a two axle trailer shouldn't run more than 2200 or so . Anyone who'd pay 8,000 for a 2,000 job would have to be devoid of rational thought . Just my .02's worth . r66
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Old 01-26-2006, 02:01 PM   #11
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Quote:
Originally Posted by route66
..............Parts for a two axle trailer shouldn't be over about 1500 , even at retail !! At the very Most , adding discs to a two axle trailer shouldn't run more than 2200 or so . Anyone who'd pay 8,000 for a 2,000 job would have to be devoid of rational thought . Just my .02's worth . r66
I was just relaying the price quote for a retrofit job, which I saw at Jackson Center. That price includes a whole lot more than just the parts. And I never even considered paying it. But that was the quote nonetheless.

My point is that the disc upgrade was far from trivial.
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Old 01-26-2006, 02:32 PM   #12
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Old 01-26-2006, 02:52 PM   #13
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Quote:
Originally Posted by flyfisher
You know, you just might be right! Although I asked them for a price on a 30' without the slide, in looking at the Retail Pricing/Sales Order that I got, it does show "30' SO Classic". Maybe the price increase comparing apples to apples isn't so bad - that would make the increase more like $7-$9,000 - perhaps 10-12%, which might not be so bad afterall.
yes the price bump that came with the axle upgrade, disc brakes and so on at the end of the 05 production was 7-9k$.....depending on double/triple.

i am intimately aware of this issue as i ordered, by phone, my decked out 34 kingsford edition just hours before the price increase; made a credit card deposit.

7 weeks later at closing/delivery my price was exactly as quoted by the dealer on the phone.....and he never mentioned the factory price bump. my buying experience was superb, included 80lbs of lpg, mounting the hensley, some other freebies and so on.... he sold me my trailer without ever bringing up the price change...and my orginal discount was great anyway.....

a few months later i was visiting the dealer (camping for free in his lot) and asked him about this issue. he acknowledged that airstream had bumped the price right after he phoned in my order.....the same day.

the factory held him to the new/higher price, they made no concessions to him, so he ate it on my sale......a first class place and person....most dealers would have called me and said......"i've got some good news and some bad news....."

it's rare to experience this sort of honesty in sales of anything these days...


cheers
2air'

of course the 06s have door bells and led taillights and some other goodies as part of the price increase....also the near priceless 75th emblem and deluxe copy of the book/cd...
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Old 01-26-2006, 03:08 PM   #14
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Taking away energy costs, etc. Airstream has had significant price increases every year I've been into Airstreams (late 2002). Though the cost of living increase is not a major factor, it is when folks get raises and bonuses based on it.

Though these are made of mostly aluminum, other RVs also have alum skins. A lot of RVs are still at beyond reasonable prices. Built as well, prob not, but they all buy tons of alum and the price increase on a Jayco, or Coachman (if they are still around) I'd bet are not as much as I've seen Airstream asking. Here's an example. The base on our 2004 Safari SS (built before the 2005 price increase) retail was $39k and some change. The prices I see on Airstream's site for the same base coach (I'm assuming this is the 2006 price, and that will most likely again go up for the 2007 model year) is now $42,788. It's at about 5%. Am I worried. No, but it does beg the question, how many extra percentages will it take before demand starts to slow? As has been pointed out, the demand is still there and, if you get the standard 18% off list, you're not really paying sticker, unless you want to.

Do I want a Jayco or a Coachman, not really.
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