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Old 02-20-2007, 09:25 AM   #1
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Community Tagline Contest, Phase I - Submissions

Over the months to come we will be working on various initiatives. One of them includes branding. That being said, our brand needs to tell others who we are. What we need is an official tagline.
Quote:
"A name alone just isn't enough. You've got to explain in a few words what it is you do. That's the job of the tagline.

Remember, unless you're terribly famous, no one knows what you do or what you sell. That's why you need a tagline. It's one of the smartest investments you'll make.

The name you give your company along with your tagline can make or break you. " ~ Freelance Copywriter, Direct Mail Copywriter, Radio Copywriter - freelance copywriting
It is the chance to tell others who we are in a few simple words. Imagine that you have t-shirt and are at a campground wearing it. There is a guy in line behind you at the store and he is looking at the back of your shirt. He sees our logo (new official logo to be developed) and below it reads the tagline. That tagline needs to catch his attention, get the message of who/what we are and entice him to come checkout our community.
Quote:
williamarruda says…
"Your tag line should be 'catchy' and it should speak directly to your target audience and differentiation. A good place to start is to make a list of all the things that differentiate your offerings from your competitors. Then think about which of those differentiators is compelling to your target audience."
This is your chance to help Airstream Forum out and put your creative juices to work thinking up a catchy tagline for our community.

For the next 4 weeks, please post your idea for a community tagline to this thread. We will periodically list them all together in the second post of this thread. Then we will start with a multiple selection vote where we will whittle down the entries to the top selections. As needed we will have more multi-selection votes to keep trimming down the entries. Finally once we have clearly determined the top 3 entires, we will have a single selection vote to determine our permanent tagline. The whole process might take a while and seem a bit overboard but in the end we will have a great tagline!

We also did this on www.DiscussCooking.com (another site I manage) and you can see here how it worked 2nd Round Vote & Final Vote.

We are also in the middle of doing this on Cruisers & Sailing Forums and you can see 1st Round Vote here.

Official Rules:
  • You may enter up to 5 taglines.
  • Taglines should be short (as few words as possible)
  • Post your taglines to this thread and we will periodically move them to the second post and delete the posts in this thread.
  • The winner gets $50 (sent via PayPal).
Note: this thread is going to be kept clean (ie. when we add the entries to the 2nd post, we will be deleting them from the thread. General comments will also be deleted during those clean up times)
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Old 02-20-2007, 09:26 AM   #2
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BEFORE JUNE 1, ALL GRAYED OUT USES OF THE AIRSTREAM NAME WILL BE CHANGED AT YOUR REQUEST VIA NEW POST, OUR DISCRETION, OR DELETED IF IT JUST CAN'T BE MADE RIGHT (Listing current to 05-31-07, 2300 CDT; thread closed at this time.)

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Old 02-20-2007, 10:31 AM   #3
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Andy- Quick question for this thread. Are we allowed to use the word Airstream? It would appear to me we may need additional permission to go public beyond this site. Just checking, if we can then please remove this post after letting me know.

Thanks - Rick
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Old 02-20-2007, 10:42 AM   #4
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Good point! I am going to close this thread temporarily while I ask for some info from Airstream, Inc.
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Old 02-21-2007, 10:17 AM   #5
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I have re-opened this thread although I don't have clear direction on if we can user or not use the word Airstream in our tagline. I should be getting some clarification from Airstream, Inc on this by Friday. I just did not want to slow down this effort waiting for them. If we have to make changes to the rules on terms we can/cannot include, then we will do so as needed.

So post your creative ideas for our tagline today!
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Old 03-24-2007, 02:55 PM   #6
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Andy, what's the next step?

Do we all vote on the first cut, or is that up to you and the mods?
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Old 03-24-2007, 04:30 PM   #7
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Quote:
Originally Posted by markdoane
Andy, what's the next step?

Do we all vote on the first cut, or is that up to you and the mods?
The next step is that we all vote and I imagine that Andy will set up the process fairly soon.
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Old 03-24-2007, 05:18 PM   #8
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I am waiting to hear back from Airstream, Inc about their position to find out if we can have the word Airstream in the tagline or not. They came after us back in 2003 because of our logo and domain name. To the best of my knowledge they have not gone after other sites like AirstreamTrailers.com or AirstreamMotorhomes.com so maybe they have a new view on this.

I have emailed repeatedly (to my contact at Airstream, Inc) and have been waiting to hear back. If we don't hear back soon all submissions with the word Airstream in them will have to be thrown out and we will be changing our domain name to AIRForums.com so we don't have to worry about Airstream, Inc coming after us.

I hope I hear from them soon. I'd rather work with Airstream but we will keep moving forward if we have to.
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Old 03-24-2007, 06:03 PM   #9
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Quote:
Originally Posted by Andy R
I have emailed repeatedly (to my contact at Airstream, Inc) and have been waiting to hear back...
hi andyr...

is your contact current?

the marketing tim of past, moved on...

and another fellow named tim took his place.

the new tim is more relaxed on this issue, i think.

given you already have permission to use the word a/s in the forum name,

adding it again to the tag line seems to be a given.

IF the winning choice includes it.

i thought rick's question of using the a/s name was irrelevent (no offense intended).

doesn't your current agreement already allow it?

it's everywhere in the forum headings and other tagline-like places.

cheers
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Old 03-24-2007, 06:16 PM   #10
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If we don't hear back soon all submissions with the word Airstream in them will have to be thrown out and we will be changing our domain name to AIRForums.com in order to be free to do what we want without having to worry about Airstream, Inc coming after us.

Wow, that would change everything...without the word "Airstream" or "Airstreamer" in the URL or in the tagline it's going to be really tough to describe ourselves to an unknowing public. The tag line only works with "Airstream" missing if it is attached to www.airforums.com

I would suggest reopening the contest for submissions if our beloved manufacturers name is prohibited.

Steve
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Old 04-05-2007, 12:51 PM   #11
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where are we on the tagline contest?

i've got more ideas now!

lets get this show going...

we need the humor and action.

and thanks in advance for voting.

bookies are standing by...

cheers
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Old 04-05-2007, 12:54 PM   #12
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Old 04-05-2007, 01:05 PM   #13
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Quote:
Originally Posted by gmorris
I am riveted to my chair waiting!!!G
ouch!

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Old 04-05-2007, 03:46 PM   #14
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Sheesh!!!!!

Quote:
Originally Posted by gmorris
I am riveted to my chair waiting!!!

G
Now That's Gonna Leave a Bruise!!!
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