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Old 12-06-2002, 05:22 AM   #15
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Smile Thawing out

Glad to see you all made it through the storm and thanks for the responses.

How about the rest of you kind folks?

It only takes about ten minutes to fill it out.

Please request your survey here:


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Old 12-09-2002, 12:45 PM   #16
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You dont say......

Or would you like to say what is on your mind?

Say it here:


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Old 12-11-2002, 11:06 AM   #17
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It is your turn

So hit the link and request your survey today!

Get it here:

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Old 12-16-2002, 04:56 PM   #18
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Smile Even folks that dont like the WBCCI are invited

Come one come all!

Good or bad, happy or sad, , we want to know what you think about the WBCCI.

Please get your survey and fill it out. Get it here:

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Old 01-09-2003, 01:15 PM   #19
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New year for the WBCCI

New year and new Members.

It is going to be a great year in the WBCCI.

Let us know what you would like to do this year and the years to come.

Request your suvey here:

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Old 03-22-2003, 10:35 PM   #20
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Survey results

The results are in and there is much to say.....

Please read the following and realize that the WBCCI is evolving.

Career and Family Generation Survey Report
Submitted by Renee Ettline, Unit Officer Training Chair, Region 3, WBCCI

History: In May of 2002, Region 3 President Don Shafer assigned to the Region 3 Unit Officer Training Chair, Renee Ettline, the task of gathering information regarding how to make WBCCI more attractive to “Baby Boomers”. Renee solicited the assistance of all Unit 3 Presidents in identifying those members who were under the age of 60. Of 22 Units, 9 units responded with this information. From the information received, a sample of 35 couples was chosen to receive a survey. In some cases, only one member of the couple was under 60 and only that member was asked to respond. The survey was also made available through Responses represent 32 individuals.

Profile of Survey Respondents:
Ages: 20’s = 1 (3%) 30’s = 4 (13%) 40’s = 15 (47%) 50’s = 12 (37%)

Survey Respondents who travel with Children = 7 (22%)
Respondents who travel with Pets = 11 (34%)
Approximately 50% of the Survey Respondents have served as Unit Officers or Officer Spouses

Career and Family Generation Survey Results
The information below seeks to summarize the feedback received through the survey. Comments are grouped by topic themes. Since some respondents are younger than “Baby Boomers” the phrase Career and Family Generation, abbreviated CFG is being used.
The ideas presented provide a road map for WBCCI in its attempts to invigorate the club.

Recognize the Need
WBCCI Clubs Need to Recognize the Need to Attract More Career and Family Generation Members. It has been said that WBCCI is only one generation away from extinction. Since WBCCI has traditionally attracted retirees, it is inevitable that these retirees will also move to the point of retiring from Rving. If everyone in the club is approximately the same age retiree, the club will eventually disappear. Increasing membership from the career and family generations (CFG) is not only crucial to the club’s long term future, it also benefits the club in the present and near future.

A diverse membership offers many advantages and enriches WBCCI clubs. CFG members bring new ideas and enthusiasm which when combined with the experience and stability of older members makes for strong WBCCI units. If WBCCI units wish to remain active and viable, an age diverse membership is key. Clubs need to consider their attitude toward younger adults, children, singles, and pets. That attitude, which comes across to new and potential members, needs to be warm and welcoming if the club is to grow or even to remain stable.

Rally Times and Locations
*Times and locations of rallies need to be planned with consideration of work and school
schedules. Mid-week rallies automatically exclude working people.
*Breakfast needs to be set at a time conducive to the weekend of a person who works all week.
*Rallies need to be held at places with some type of local attractions or activities of interest to
*Avoid Mother’s Day or other holidays that have family commitments.
*Vary rally locations to keep up interest. Don’t go to the same campground all the time.
*Do take advantage of local events and attractions as part of the rally.
*If there are no local activities or attractions, provide activities such as seminars, crafts, games,
etc. Be sure to have things of interest to both sexes and to all ages.
*Go to locations with full hook-ups or at least 30 amps and water.

Marketing to CFG
*Airstream company needs to continue developing products to target the working component of
the market.
*They need to advertise to this market as the BMW of RV’s (or as another survey respondent
states, the Harley Davidson of RVs). A product with a proud heritage that also has a status symbol of current significance and desirability to all ages.
*The retiree-only stereotype of Airstream needs to be addressed. Buick addressed their image as
a seniors only vehicle by placing Tiger Woods behind the wheel of its sport utility and saying “It’s not your father’s Buick anymore”. Airstream needs to convey the same message and could easily use its contemporary CCD model trailer in advertising to do so.
*WBCCI needs to work with Airstream to attract the career and family generations, conveying
the message that neither Airstream nor WBCCI are limited to retirees.
*People are most attracted to others with whom they share a common bond. Clubs need to
capitalize on this to attract more pre-retirement age members. Current pre-retirement age
members are most effective in attracting new members in their age group.
*Offering activities of interest to pre-retirement members is crucial to attracting them to the club. *Young Airstream owners are most able to afford used Airstreams and therefore have a common
interest in refurbishing techniques and ideas. Units need to focus on this common
interest to attract these folks.
*Survey respondents are more likely to attend rallies where there are known to be other middle
aged people. You don’t want CFG members to feel they are out of their element.
*Clubs need to ask themselves, what is their attitude toward having CFG members. That
attitude will come across to new and potential members as either welcoming or not.

*Children need to be welcomed and recruited. Parents are more prone to come if the children are
*Offer activities that interest children/teens
*Utilize intergenerational activities to build rapport and unity between all generations.
*Have a kids section in the newsletter
*”Perhaps WBCCI could start a sort of junior membership level for the kids and design some
activities to be done at rallies by kids that would help them “earn” their membership.
Activities might be centered on teaching them about the history of Airstreams and caravanning, about RV and campground safety, and about being a good RV neighbor in a campground. What better place for kids to learn than among so many qualified teachers? Perhaps you could work with Boy Scouts and Girl Scouts to create a special Airstreaming badge.”

*Be pet friendly or you will loose members who don’t feel that their pets are welcome. While
all ages may travel with pets; younger members with children are especially likely to do so. Encourage responsible, considerate pet ownership.
*Schedule rallies at places that allow pets.

Why the CFG Buys Airstream
*CFG owners buy Airstream products because of their quality, appearance, and nostalgia,
*CFG members join WBCCI for friendships; time with peers with common interests; time with
mixed age groups; a sense of community; technical networking; shared information on
travel tips and destinations; and recreational activities.
*WBCCI CFG members often know someone with an Airstream or have grown up with a family
that traveled in an Airstream.
*Airstreaming gets the whole family out together to enjoy nature, events or attractions.
*CFG singles enjoy Airstreaming as a means to travel with and meet others.

Incorporating Career and Family Generation Members into WBCCI
*Make the club personal and welcoming.
*Show an interest in your new members. Get to know their interest, skills, and what they expect
from your WBCCI club.
*As you get to know new members in the career and family group, learn what interests and skills
they have.
*Capitalize on the excitement of new members by involving them in some way.
*Welcome and appreciate their contributions without pressuring them to do more than they are
comfortable doing. Involvement at a person’s desired level breeds ownership. Pressure to contribute turns people away. Working people often come to rallies to get away from a
pressured life and want rallies to be both relaxing and recreational. Even so, these people
can make significant contributions to the club if allowed to do so in areas that they enjoy.
*Realize that career and family generation members have many commitments and demands on
their time. Consistently welcome them when they can come, realizing that they may not
come every time. Rather than “Where have you been?” Try “We are so glad to see you”.
*Remember that giving support and praise reinforces volunteer efforts.

Region Rallies
*CFG members are usually far more interested in local club rallies/activities than they are in
Region or International Rallies or caravans simply due to convenience and the complications of work schedules and/or family commitments. If they choose to take vacation time to travel to a Region, Special Events or International Rally, it better be worth their time or they will not return.
*Most working people must take vacation time to attend a complete Region or International
Rally. To justify taking vacation time, the rally needs to be held in a location with activities of interest to pre-retirement aged people and children/teens.
*Weekend rates need to be available and advertised for those Airstreamers who work and can
only come for the weekend.
*Comments regarding recent R3 rallies include requests for more vendors, more mixer activities
for first timers, a more welcoming climate for those who may not know many people,
and better organization.
*A region officer should contact new members within a month of their joining.
*Region and International Rallies have too much pageantry. Not many people really want to sit
through an endless parade of flags. It is impressive for a few minutes. Soon fanny fatigue and boredom set in. Opening and closing formalities need to be kept to less than one hour at International and shorter at Regional Rallies.

Rally Activities
*Our unit holds rallies once a month. As a working person, one quarter of my weekends is really
one quarter of my free time. For me to spend that time with my RV club, they have to offer something to attract and hold my interest.
*Seek variety in rally events. Have activities, themes, programs, and crafts, that are
*Have interesting things to do with high activity levels at rallies.
*Leave some free time at the rally, but strictly chat and chew rallies hold limited draw for the
career and family generation.
*Career and family generation members want to learn about travel destinations and their
Airstream equipment.
*Have rallies in areas that feature nature or attractions.
*Suggested activities include: live entertainment; maintenance or safety seminars; comedy; a
variety of seminars; crafts; Airstream contests such as awards for best improved, oldest,
most unique; creative activities that involve all the attendees; rallies based on themes.
*Encourage parents and grandparents to bring children.
*Involve the children.
*Visit interesting places.
*Events need to be well organized.

*Fees should reflect the not-for-profit nature of the club.
*Rallies that begin or end during the week should have rates for those who can only attend on the
*Have reduced rates for children and teens.
*Have an incentive program where your first rally fee is free.
*Deduct the site cost if a person is staying off site. If I go to International and want to stay at a
decent campground, my rally rate should be adjusted accordingly (since I will not be using the rally site campground). Why should I pay for facilities that I am unwilling to use?
*Pay one year’s unit membership for first time Airstream owners just to give them a taste of the

*Get informative newsletters out in a timely efficient manner. The newsletter should reflect
excitement and interesting unit activities. Include directions and a map to the rally in your newsletter. Include classifieds in the newsletter.
*Use computer technology. Email newsletters and information to members who have
computers. Use the Internet and web sites.
*Use Airstream which reaches CFG aged Airstreamers and potential Airstreamers. In
a recent survey of 129 users, the age breakdown was as follows:
Age Group Percentage of Users
Under 20 0%
20-29 03.88%
30-39 24.81%
40-49 21.71%
50-54 18.60%
55-59 12.40%
60-64 09.30%
65-69 06.20%
70-74 02.33%
Over 75 00.78% is relatively new and is rapidly gaining increased attention. The above statistics illustrate that it targets the exact age groups we are seeking to target. It would be an extreme oversight not to use it to promote WBCCI.

*List member’s telephone numbers and email addresses in the WBCCI Directory to increase
member’s ability to contact one another.
*Have an on-line membership application so people can join on-line and pay with a credit card.
Link this to joining a unit as well.
*Keep the Airstream web site updated.
*Utilize the Blue Beret to address issues of interest to CFG members.
*Invite career and family generation Airstream owners to your rallies.
Place personal phone calls to new and potential members.
*Call members you haven’t seen and invite them to attend the next unit rally.
Include classifieds in newsletter.

Update WBCCI Image
*Change the image from an exclusively retiree club to a more diversified group catering to the
needs of all Airstreamers. Make it clear that members of all ages are welcomed and
*Be open to updating the image of WBCCI. In 2003, Wally might be wearing a blue baseball
cap, but not likely a blue beret. (Comments included such as: The Blue beret makes me
think of the order of the buffalo hat on the Flintstones, both are outdated. If you want to
attract more younger members, get rid of the blue beret. My husband is an officer, but I
refuse to wear the beret.) These comments may initially be rebuffed by long time Airstreamers, but need to be evaluated in light of the following thoughts.
In 1951, when Wally Byam led a caravan to Managua, Nicaragua, he established the blue Beret as a means of quickly identifying his 100 caravanners in a large crowd.
It was stylish and could be carried in your back pocket. In short, it fit the times and was a practical means of identifying caravanners and at the same time, advertising the club.
Today, Airstreamers only wear the Blue Beret at official functions and some refuse to wear it even then. I would advocate keeping the Blue Beret for those who cherish it, but also offering the option of something more contemporary such as an official WBCCI baseball cap. A cap would more likely actually be used as Wally had intended the beret to be used. Every member could be encouraged to own one and wear them on caravans and when in the community at rallies. The compliance level would be much greater than with the Beret and Wally’s intent could be fulfilled.

*Look at the mindset of current members. Help current members to understand the advantages
of recruiting younger members. This is critical.

The WBCCI Community
*The shared community bond of WBCCI is unique in today’s world. CFG members often seek
this unique sense of community.
*Stress family minded intergenerational fellowship as this appeals to all ages.
*Utilize the experiences of older members to create programs that build a sense of extended
*Use mentors for new members.
*Involve members of all ages in planning rallies.
*Cherish old friends but welcome and include new. Don’t be cliquish. Make sure new members
know they are welcomed and desired. Include them in your group. Invite them to ride to dinner, etc. Club members need to be mindful and set up ways to help new members feel included. A cold impersonal club turns new comers away.
*Eliminate activities conducive to clique maintenance.

Be open to change.
*Wally was a progressive creative visionary. Rather than living the way Wally did back then,
we need to approach the club they way Wally would if he were here in this day and age. Just because things have always been done a certain way, does not mean we can’t change for variety or improvement. WBCCI needs to fit today’s lifestyle.
*“We do not like to camp in dusty cow pastures (or fairgrounds) that have little or no facilities
available. I bought an Airstream because I enjoy the comforts it affords… Staying in an area that is full of dirt and dust, having to keep the windows open because you can’t run the A/C, not being able to take a shower because of lack of water or fear of over filling holding tanks is not my idea of a good time… I know that this is the way Wally did it in ’34 but this is 2002 shouldn’t we expect more?”
*Listen to an implement new ideas.
Emphasize Unit Rallies/Activities in Promotions to CFG
*WBCCI needs less focus on international and regional officers and more on ordinary members
and families.
*Region and unit rallies are more important than International rallies to CFG. Many CFG
members cannot make it to International and Region Rallies. For them the
attraction needs to be at the local level and with the content in WBCCI publications.
*International Officers often seem out of touch with local issues. It is almost as though there are
two clubs, the International Club with its concerns and politics and the local units with their main emphasis on having fun camping together.
*Younger members often see IBT as really just about the International Rally and as a clique of
good ole boys.
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Old 03-23-2003, 12:56 AM   #21
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. , Illinois
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Thanks for the post, the great info on WBCC and for being persistent in getting us all to participate!

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Old 03-23-2003, 08:40 AM   #22
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As a card-carrying member of the CFG group (36 yrs old with a '02 International AS), I would have the following comments:

1. The Blue Beret needs to redefine itself so that receiving it each month is "almost worth the cost being a member". It therefore becomes a tool whereby reluctant new members eventually become involved in the club over time. I once read a post that said the Blue Beret consists of 6 issues dedicated to talking about the upcoming International Rally and 5 issues dedicated to discussing the previous International. If the VAC can put out a quality publication like The Vintage Advantage, than WBCCI can do the same.

2. Quit making Members-at-Large feel like second class citizens. Because of the current demographics of the units, being a Member-At-Large is appealing to me. Eventually, enough MAL's will begin filtering into the units on their own to change the membership profile to a more diverse age grouping. That will not happen overnight so WBCCI needs to insure they are keeping MAL's, not trying to drive them into unit membership. As an example, I've signed up for the International Rally but have no communication as to what events are planned or what to expect. Yes, in a unit I would get that but as an MAL, I have no clue.

Luv Sub
WBCCI #1062
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Old 03-23-2003, 08:58 AM   #23
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That is very good information. Being new to the WBCC, I had no idea it was kind of terrirorial.

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Old 03-23-2003, 09:30 AM   #24
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A short (I hope) explanation of why MAL(member at large) is treated as it is. BTW I was a MAL for 3 years, and I do not agree with the way MAL in general are treated.

MAL (member at large) came into being in the last 10 years. It was done to accommodate members that are fulltiming and do not have affiliation to a local unit. To allow membership of new owners that may not know what unit they want to join, but want the benefits of WBBCI.

Up until the 80's you had to be sponsored by a unit member to apply for membership into the WBCCI. This meant attending a buddy rally; meeting the unit members and having a member say I will sponsor this new member. Sounds kind of like a country club, doesn't it?

In the last two years WBCCI has given any new owner of an
Airstream product new or used a one year WBCCI membership free. The club does not "stick" you into a unit, but designates you as a MAL. All of the local units get a list of new MAL to contact so that we can extend the invite to a unit event. This is all well and good, but some of the long time members seem to resent the MAL. I have overheard discussions regarding this and feel it has to do more with unit revenues than anything else. You are correct in the statement regarding MAL filtering into the units. You will see unit membership grow based on how this issue is handled. Making the MAL feel welcome and not pressuring them to be a unit member but to get a chance to know your unit is the first step. If a unit does not appeal to the MAL then I agree, why should they join it? Each unit has a personality; you have to find the right fit for you.

There are benefits to unit membership, and you can be a member of more than one unit. For some MAL is the way to go.

As to the issue of International and the planned events we had no clue what to expect as "first timers" to the International even while we were members of a unit. Each member has their own "to dos" at the rally. I will say this, the International has so much to do, that if you try to do it all you will be exhausted at the end of each day.
Brett G
WBCCI #5501 AIR # 49
1978 Argosy 28 foot Motorhome

Wise men talk because they have something to say; fools, because they have to say something. -- Plato

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Old 03-23-2003, 08:41 PM   #25
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Thanks for the great feedback information. I'm going to clip this and post this on our unit's web page. There are things there for everyone to be attentive to.


Jack Canavera
AIR #56
'04 Classic 30' S.O.,'03 GMC Savana 2500,'14 Honda CTX 700
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Old 03-23-2003, 09:18 PM   #26
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Age demographics

At age 70 and wife 60, we are some of the younger members of our unit. I find that our unit is actively trying to interest and attract a younger group of owners.

We recently held a vintage rally and brought out a lot of younger folks and quite a few joined our unit. This was so successful that we are discussing a repeat of the vintage rally next year.
John W. Irwin
2005 Classic 28 "Sabre-Dog III"
2013 Silverado 2500HD Duramax/Allison LTZ
WBCCI #9632, TAC TX-10
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Old 03-24-2003, 01:06 PM   #27
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In the last two years WBCCI has given any new owner of an
Airstream product new or used a one year WBCCI membership free <snip>

We're new members of WBCCI and are "At Large" members. I paid $60.00 for my membership, not free.

In a few weeks we will attend our first Airstream Rally here in S Texas - and we're looking forward to it. We are clueless as to what to expect! We have attended Escapees, Bus Nut, and FMCA gatherings in the past.

We have yet to spend a night in our trailer! We are in our 40' bus conversion at the current time and will use the trailer for the first time at the Rally. I've installed a central vac system and a satellite antenna on the roof - have not tried either one yet (trailer in storage - no AC power available).

If someone sees an old man (67) that is wandering around his trailer looking somewhat confused, stop by. Have a brew and give a hand.

Should be fun at the Rally.


Don in E Texas
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Old 03-24-2003, 01:25 PM   #28
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If you are a first time Airstream owner, then somebody screwed up or you didn't provide them a copy of your bill of sale for your trailer when applying. You should be given the first year of membership for free. You might contact WBCCI headquarters about this. You can put that 60 bucks to better use.


Jack Canavera
AIR #56
'04 Classic 30' S.O.,'03 GMC Savana 2500,'14 Honda CTX 700
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