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Old 07-07-2007, 06:30 AM   #1
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Exclamation Lost members-why & how to get 'em back

An interesting fact at the International was that there are about 1,000 new members every year.

That IMO is pretty good considering the size of the club.

I think that could be better, it was suggested that a packet be placed in every new unit either by the factory or the dealer with club info and an application.

One member at the IBT stood up and stated that he bought his unit at Colonial AS in NJ, he was never told about WBCCI.

As an advertiser here and the Blue Beret that's appalling.

Anyone know the owner of that dealership?, he needs to be made aware of this.

The BAD news is we are losing about 1,300 a year.

We need to identify why they are not renewing, and each unit should perhaps assign one or more people to go back maybe three+ years find out why they didn't renew.

Not sure how to get to the MAL's?

How can we get a list of those old members?

My wife Cathy is willing to do that task for the Metro NY unit.
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Old 07-07-2007, 07:31 AM   #2
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Lost Members

If WBCCI doesn't know why they are leaving by now, they are lost.
Just search WBCCI on this forum and you will have your answer.
Even Airstream don't support WBCCI anymore.

Don

PS: They just don't care, send your money and shut up, is the moto of WBCCI.
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Old 07-07-2007, 09:47 AM   #3
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I think the list of "lost members" in a state (their state) should be made avaialble to each unit. Then they can contact those members and try to re-recruit the members. I have heard way too many times that someone left because their unit was not what they were looking for.

Member retention would go a long way to solving the membership slide.
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Old 07-07-2007, 10:02 AM   #4
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Quote:
Originally Posted by Gunnyusmc
If WBCCI doesn't know why they are leaving by now, they are lost.

Don

PS: They just don't care, send your money and shut up, is the moto of WBCCI.
That's not the type of response that we need

Don, what are doing to help the WBCCI?

Do you want to help?
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Old 07-07-2007, 10:54 AM   #5
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Patrick or Dave at Colonial are the two to talk to. They do all of the Airstream sales. I bought my Airstream (2007 25' Classic) at Colonial and wasn't given an info about the WBCCI. Re-recriut??? the point is, what are they offering. That's why I and so many people leave soon after joining. You have to offer something of value. Just what is that??
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Old 07-07-2007, 11:30 AM   #6
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There is a generational gap between the members we are trying to attact and the International officers who are leading the club. The 10 year long chairs of seniority are the basic problem. The Constitution does not say so but, the reality is, no one has been allowed to run for International officer office unless they have first serverd as a Region President on the IBT. It take 6 years to get thru the Region offices and three years as a local unit officer. I think quite a bit could be accomplished at the local unit level to improve the product we have to offer prospective members and how we market the memberships. Some of the old style failing units will not modernize and will fall by the wayside but, I think young people can seize control of the more progressive units or form new units with activities that are in line with the younger and newer purchasers of Airstreams. If the local club will make a special effort to provide activities for these members, they will continue pay dues. The International needs to do its part with modernizing the BB and other public relations activities.
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Old 07-07-2007, 11:38 AM   #7
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I think that every new Airstream should come with a complimentary one year membership to WBCCI. This would introduce the Club to every new owner and give us the opportunity to reel them in for the long haul. Those new Airstream owners who have absolutely no interest in joining any club would not activate the membership and the Club wouldn't be out anthing.

The BLUE BERET could be the very tool that would keep the renewal rate high. There are several antique car clubs that I keep my membership up just to get the club magazine. If the Blue Beret was THE place to find out about all things Airstream, Club membership would be through the roof.
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Old 07-07-2007, 11:57 AM   #8
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Hello,

Every customer that purchases an Airstream receives a package in the mail with a survey from Airstream including the information on how to join the club. Airstream also includes this information packet with their owner’s manual. Our showroom has racks with information provided by the club and Airstream campgrounds. We also have a display case with various Airstream artifacts including WBCCI information. Maybe the trailer was shipped from our location to the customer and Airstream did not send the survey and information in the owner’s manual. Lauren, David and I will continue to mention the club to our customers when they do their paperwork.
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Old 07-07-2007, 12:08 PM   #9
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Not too difficult...

Count us among the folks considering leaving, after 4 years.. We'll probably switch to 4CU first, and see if that makes staying worth it... For what it's worth, Airstream USED to include a certificate for 1 year membership in WBCCI in every new trailer shipped. They stopped to save money. It shouldn't be a dealer obligation.. Thank goodness for dealers like Colonial, who should be praised for stepping up and covering for Airstream's web site weaknesses..

As for issues, here are a quick few: (and we have tried to address at unit level without success..)

1. We joined for opportunity to do Caravan's.. Many are too long and require 2 year's notice to be able to join.. May yet make one, but "Track's to Adventure" seems to offer reasonable alternative. We'd love to see more 10-15 day caravans, with the option to join up to 3 months ahead.. Canadian Rockies? British Columbia? Yellowstone/Jackson and Colorado Parks? Lewis and Clark trail? Florida coast from JAX to Key West to Tallahassee?

2. We hoped for interesting weekend outings to places we'd like to spend some time. Our unit prefers Thurs-Sunday morning events at deserted fairgrounds or places near nothing where they can be assured of community room and kitchen

3. We love a good pot-luck, but aren't interested in having to "volunteer" to buy and prepare food for 25 to 40 people for 3 days as a condition of joining a rally. With our diet restrictions, we won't eat their ribs and jelly donuts, and they wouldn't eat our veggie lasagna or bagels and fat-free cream cheese..

4. We enjoy using computer, reading newsletters and calendars and making reservations by e-mail.. (It's a Silicon Valley thing..). Getting a torn typed newsletter in the mail after outings have occurred seems retro..

5. After attending Salem Rally, we marveled at senior volunteers willing to attempt days of work in 100 degree + temperatures, and coming in 3 weeks early to prep for it, but as attendees, we ran out of things to see & do after 4 or 5 days.

6. The name change and MoHo issues seemed divisive and off-putting, though most of the people involved were good souls and had good intentions.

7. Try to actively encourage and provide activities for children and families with children.. Our unit holds record for two "memo's" from HQ for scheduling Rallies at Adult's Only RV Parks.. (and these are senior type, not the racy type.. )

I've fed many of these back to Renee and WBCCI as well, and I do believe WDCU, NEU, 4CU, VAC and other innovators are the future of the club. Unfortunately, I also feel some of the existing leadership finds these entities more threatening than enlightening. Sigh...

Happily, there are groups of Forum members in the west who are quite happy organizing and participating in non-WBCCI events, so we are able to get together and enjoy outings during the year with others who love their Airstreams, and are fun to be with... It's a little early for a Margarita, but...
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Old 07-07-2007, 01:01 PM   #10
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My apology Patrick, I looked back over the literature that I received at purchase and I do have information on the WBCCI from Colonial. I was probably so disappointed with the club after my first year that I just ignored it.
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Old 07-07-2007, 01:38 PM   #11
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I also advertise in the Blue Beret and on this site and in Airstream Life...when we first went into the Airstream business back in 03, we did get a few sales out of the Blue Beret...that has almost come to a screeching halt...while my sales out of Airstream Life continues to grow at a brisk pace...I have also sold several units to people that saw my ads on this site...

There just seems to be more of a younger (30-50) crowd of folks doing most of the buying now days...like over 20% of them have never had an RV before...

I'm not really sure how to get those back that have left...but I can say I have seen a tremendous change on where my customer base is coming from...

As Patrick said, there is a WBCCI brochure in every new owners packet that goes out of here and any Airstream Dealer.

We also try to sign up our Arkansas customer with our local unit...we will even pay the first year dues...I have also paid some at large dues to those folks that want to join the club out of state...I will be more than happy to do that just to get them invovled...but to be honest, not many of them seem to interested...

Really, most of them have been on Forums site and have shown more interest in the Forums Rallies of late...

just my 2 cents FWIW

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Old 07-07-2007, 02:12 PM   #12
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I think that you are reading the pulse of new Airstreamers correctly, G.

We have attended both Forums and WBCCI Rallies.

At a Forums Rally, Airstreams are discussed at length. What works, what doesn't, what's new, and how to do stuff that makes Airstreaming more enjoyable. The atmosphere is very casual. If you choose to participate in a certain function, fine; if you don't, that's fine also.

At a WBCCI Rally, you stand in a long line to register, you are scolded for forgetting to bring your official WBCCI name badge. Quilting and scrap booking are discussed at length. Airstreams or camping are not often mentioned.
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Old 07-07-2007, 02:18 PM   #13
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Quote:
Originally Posted by moosetags
I think that you are reading the pulse of new Airstreamers correctly, G.

We have attended both Forums and WBCCI Rallies.

At a Forums Rally, Airstreams are discussed at length. What works, what doesn't, what's new, and how to do stuff that makes Airstreaming more enjoyable. The atmosphere is very casual. If you choose to participate in a certain function, fine; if you don't, that's fine also.

At a WBCCI Rally, you stand in a long line to register, you are scolded for forgetting to bring your official WBCCI name badge. Quilting and scrap booking are discussed at length. Airstreams or camping are not often mentioned.
We need to get you to a 4CU rally.
It starts with people greeting folks as they pull in.
Followed by campfires, happy hours, pot luck dinner, checking out everyone rigs and alot of free time.
It ends with alot of hugs and wishes for a safe trip home and I'll see you next time.
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Old 07-07-2007, 02:38 PM   #14
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Quote:
Originally Posted by azflycaster
We need to get you to a 4CU rally.
It starts with people greeting folks as they pull in.
Followed by campfires, happy hours, pot luck dinner, checking out everyone rigs and alot of free time.
It ends with alot of hugs and wishes for a safe trip home and I'll see you next time.
Sounds like a forum rally.

I get tired of the same old "what are YOU doing to fix things?" You know, there are people who do not care for the club, and if the club wants them as members, it is not the new person's job to come in and fix things. Maybe things don't need to be fixed, maybe they are just fine for the people currently in the club. Maybe these new ideas would ruin it for the existing members.

People just need to accept that the club is not for everyone. If by chance there are enough people in an area who want something different, and they have the guts to navigate the book full of rules and political hierarchy to build a new unit, then good for them! But to act like every person who is not in the club must somehow be appeased and brought in is just foolish.

With the commeraderie of the forums, and the face-to-face fun of forum rallys, I see no reason to spend $80 a year to join a club which offers the same thing, just a lot less of it. I can keep in touch with my local group, and have rallys, and advice when I need to fix something, and it costs me nothing. That's pretty good value for the money. How can the club possibly compete with that?
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