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Old 06-02-2010, 08:49 AM   #15
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Lets get off our a++es and get that suit filed. It is going to take 4 people sitting around a table for an hour, lets go.

If they want a topic to talk about at the Rally they deserve to have factual information to work with. I would not want them to be dealing with HALF TRUTHS.
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Old 06-02-2010, 11:16 AM   #16
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Howie, it's more complex than an hour of time.

They are doing their best to file and serve the WBCCI before the rally.


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Old 06-08-2010, 11:32 AM   #17
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Today, I received the fourth copy of Tom Collier's final letter. This copy came from the marketing committee. One from each unit to which we belong and one from the marketing committee. Feast or famine.

Bill
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Old 06-08-2010, 11:55 AM   #18
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Bill, they did a mass email 4,000 members.

Reason is simple they are aware that the lawsuit commencing before the International rally. It will be at the top of the agenda at the meetings.

So they think they are doing PR I suppose to take the sting away.......NOT

.
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Old 06-08-2010, 11:57 AM   #19
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Quote:
Originally Posted by LI Pets View Post
Bill, they did a mass email 4,000 members.

Reason is simple they are aware that the lawsuit commencing before the International rally. It will be at the top of the agenda at the meetings.

So they think they are doing PR I suppose to take the sting away.......NOT

.
Bob,

I assume so, based on the way the email was addressed.

Bill
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Old 06-08-2010, 12:52 PM   #20
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Can anybody tell me what it costs to email 4000 messages with Constant Contact? This is the 2nd mailing that I know of and would like to know what that costs.
Both of these messages were done as part of the marketing committee and neither has anything to do with marketing IMHO.
The club could be doing these mailk9ings for free - gratis! So why do we need to be paying anybody for this. Marketing dollars should go towards actual marketing.
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Old 06-08-2010, 12:59 PM   #21
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It costs about 3 cents each

It can be marketing in the sense of damage control.
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Old 06-08-2010, 01:06 PM   #22
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Here is a link to Constant Contact.
Email Marketing Pricing Plans - Constant Contact
At a glance it looks like about $50.00 per month, but I haven't read the fine print.
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Old 06-08-2010, 01:31 PM   #23
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That's not the way it works I think there's two different factors

1 number of email recipients 100
2 number of emails sent 5000

It's not 4,000 email addys for that price
So it's 3 cents when all the is said and done
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Old 06-08-2010, 01:35 PM   #24
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Looking into the breakdown of the costs for Constant Contact, I am quickly discovering that the cost of this service alone could be used to pay for the club web site hosting AND the cost of the club's domain name fees (and the club would be able to send out messages to the members for free).

A non profit rate for 2501 to 5000 email messages is $35 per month - $350 per year to send out a few email messages to the members. This is a cost that could be done for free, without having to depend on any 3rd party entity to manage. It could be done by the membership, for the membership.

BUT that is not all. The costs to the club may actually be higher. IF the club is sending these messages out via the "Marketing Committee" AND IF the marketing committee is using the services of "Richardson Media and Publishing" to send out these messages (a firm previously owned by marketing committee chair Fred Richardson and now owned by his son) the cost is likely to be higher as "Richardson Media and Publishing" is likely NOT doing this on a pro bono basis.

My big question - are the things the marketing committee is doing costing the club more money than the members they should be bring in? Thus far we have seen a few things come out of the "Marketing Committee" that have nothing to do with marketing:
  • BlueBeretOnline.com - a feature which completely devalues a membership in the WBCCI by making one of the major benefits of membership completely free to anybody - the club newsletter.
  • Messages sent out by Contact Contact - a service that could and should be done for free with club owned and operated infrastructure rather than using the additional services of a 3rd party entity.

Quote:
I am asking that all Region Presidents/representatives, contact their webmasters of your individual Region websites and ask that they place a link on the home pages where visitors might click on to read the Blue Beret online, or download it to their computers. There is also a tab that they can click on at this website to download a membership application immediately.

The link is: www.blueberetonline.com

Also, would you contact and or forward this request to all of your Unit Presidents and ask that they do the same thing on their websites. This is a milestone on getting the word out to folks who are potential members that own Airstreams. This is also an added benefit to potential marketing partners in the Blue Beret. (Important!)

Sincerely, Fred Richardson, Chairman Special Marketing Committee.
Looks like the marketing Committee has their heart in it at least and want it to work out....
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Old 06-08-2010, 01:47 PM   #25
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Tim I think with the additional hands involved which must make a profit the email may cost about 4 or $500 each.

Wait till they see how many bad email bounces they have
and how many unopened
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Old 06-08-2010, 03:34 PM   #26
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Cindy sent me a note saying she saved 30% off the regular rate because we are non-profit. From their website, it looks like we paid $35 for the two e-mails they have sent out so far this month. That amounts to $0.005 per email delivered. Fred is handling it but Jackson center knows about what he is sending out.
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Old 06-08-2010, 03:37 PM   #27
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Unless something has changed in the last few months, the marketing firm formerly owned by Fred Richardson but then given to his son was the targeted recipient of the WBCCI funds allocated for marketing purposes.

One of those things that needs to be looked at closely.

Maggie
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Old 06-08-2010, 07:28 PM   #28
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At $.44 per mile, they could have traveled 80 miles round trip and maybe seen 10 members. That presumes they did not camp along the way or pay the rally fees, which are frequently gratis for Region and National officers. Getting the message out via Internet is cost effective but one directional. It is not like a news conference where the members get to ask questions. The forums is a great communication channel the other way and a great opportunity for the membership to ask unedited questions, but no one in a leadership role replies. The questions to the editor that are chosen to be published and answered in the Blue Beret are carefully selected to advance the leadership's agendas.
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