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Old 07-27-2011, 11:44 AM   #15
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Ask the new president what he has authorized the Marketing Committee (Fred) to spend on what. To my knowledge, Fred signed a contract with Constant Contact, Issui (helps with publishing and hosting Blue Beret on line), bought the handout cards, and advertising service from his son. Facebook and Twitter are no cost.
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Old 07-27-2011, 12:20 PM   #16
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So, I am looking into the whole Marketing Committee - BB thing and what I learn is that the club is paying something like $400+ per issue to have the BB put online. To me that is a waste of money. Apparently, that money buys a new page layout on the BlueBeretOnline site to say that the issue is there and to put in links on all of the advertizes pages. These links are likely tracking links so we can report back to the advertisers how many click throughs they get.


I am thinking that this is a waste of the club's money. I believe a better and more cost effective plan would be to use the new club web site to display the BB and for a team of individuals – probably the Electronic Communications Committee – to put the links in the BB. The cost savings would be whatever we are paying Richardson Advertizing to do that for us now - $4400 per year. We shut down the BlueBeretOnline site because it cannot be bringing in more members than it is costing.


My thought is that generally speaking, the club should never have to pay for a service that one of the members can do for free. Putting links in a PDF is one of those things. We can do that. My question is, what other things are we paying for that the membership could be doing for free.
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Old 07-27-2011, 12:32 PM   #17
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For a while prior to the BlueBeretonline site coming into existence the BB was available on the club website. I assume it was just a case of some one scanning it into a PDF and making it available.
I see no need for a fancy flip pages site. In fact when it first came on there was no way to download the mag and save it. That was corrected in a couple months after I and I am sure many others complained.
This is one more example where keep it simple is better and far less costly.
I do think it needs to be online for the members in a basic PDF as I do download it and save it each month.
I personally believe that if we can fix the club problems there is little need for a marketing committee as we would be the best promoters available.
The problem is retaining members and that must be solved from within
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Old 07-27-2011, 01:39 PM   #18
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I just looked and it appears that BlueBeretOnline is down - it goes to a 404. The root site redirects to http://blueberetonline.com/Blue_Bere...blueberet.html - and that doesn't work. They must be working on it now.

The site uses Issuu to display the newsletter and for many, that is a nice interface for reading the newsletter. I like it.

The BB is available for download as well (when the site is up).

The HQ staff actually produce the BB from the information submitted. They insert some of the links in the PDF. Richardson takes it from there, adds more links to the advertizers and uploads it to Issuu - the August Issue is there now actually. Issuu is free - it costs nothing. So, again, we could be using that service and eliminate the BlueBeretOnline site and someone to put in links. We start doing that ourselves and save the club money. That money could be used to actually recruit people or create some king of collateral - anything! But as it stands now, this is a waste.
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Old 07-27-2011, 02:10 PM   #19
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I would agree with Rick that a simple PDF would work out the best for the BB on-line.
The flip pages were distracting and made it difficult to nail down any specific section or story you were looking for.
We still get the hard copy to keep in the trailers magazine rack. However, it's primary consumer is my wife's parrot who thinks its his favorite on the road chew toy.

Tom
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Old 07-27-2011, 04:34 PM   #20
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The August issue is now up and running.
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Old 07-28-2011, 06:23 PM   #21
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Just received the E mail that the August BB is available online. Only a week after receiving the paper copy. Usually the online version is available in advance of the paper one.
Maybe the problems have been straightened out and next month will be back to normal
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Old 07-28-2011, 06:44 PM   #22
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Sorry, it is STILL not online!
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Old 07-28-2011, 06:57 PM   #23
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I found it from the link on the WBCCI site.

Bill

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Originally Posted by jimmickle View Post
Sorry, it is STILL not online!
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Old 07-28-2011, 07:00 PM   #24
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It was working yesterday, now it is back to June. It could just be a cached page I am seeing because here at work, they have a proxy cache to save bandwidth.
You can get it directly RIGHT HERE.
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Old 07-28-2011, 08:11 PM   #25
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Just got it ok right now. My browser is set to clear the cache on shutdown.

blueberet

I am seeing the August issue
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Old 07-28-2011, 09:39 PM   #26
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It works at home for me so its my work's proxy cache. I hope that soon, in the very near future, the BB will be available directly from the WBCCI's new web site as both a downloadable PDF file and as the free Issuu reader as well.
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Old 07-28-2011, 10:06 PM   #27
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Back to one of Rick's original comments.

The inclusion of critical comments directed at the lack of acceptance of a new member by the Elite Leadership and the way the Revised Constitution was delayed and misrepresented over the past year is the first breath of fresh air I have seen since joining the WBCCI.

As one of those Younger Members, 71, working for change I was pleasantly surprised that there may be hope.
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Old 07-28-2011, 10:12 PM   #28
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I, for one member, was very pleased to see that Tim K is now a member of the electronic communication committee and I was very pleased by his comments in the meetings in Du Quoin regarding this committee. After all that has happened to him in the past, this may be a sign that things are changing in the WBCCI.

Bill
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