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Old 01-11-2007, 11:41 AM   #29
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Wow!

These last 7 or 8 posts have really done a great job at looking at it from even more angles that I had even considered. I also had no idea that new membership was that high, let alone year after year.

This is some great info and fantastic dialogue.
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Old 01-11-2007, 11:41 AM   #30
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Statistician's Blues

This is pretty interesting stuff, and you guys (swebster and streamer23) are pretty good at it! Maybe the WBCCI could get you some more data and appoint you official club statisticians!

Here's my contribution:

"They say 3 percent of the people use 5 to 6 percent of their brain
97 percent use 3 percent and the rest goes down the drain
I'll never know which one I am but I'll bet you my last dime
99 percent think with 3 percent 100 percent of the time


64 percent of all the world's statistics are made up right there on the spot
82.4 percent of people believe 'em whether they're accurate statistics or not
I don't know what you believe but I do know there's no doubt
I need another double shot of something 90 proof
I got too much to think about"
- Todd Snider, "Statistician's Blues"
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Old 01-11-2007, 11:55 AM   #31
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Doesn't the purchase of a new Airstream include a one year free membership in the WBCCI? If so, that would account for the large number of new members every year. The goal of the club should be to get these new members to retain that membership.
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Old 01-11-2007, 12:01 PM   #32
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Quote:
Originally Posted by azflycaster
Doesn't the purchase of a new Airstream include a one year free membership in the WBCCI? If so, that would account for the large number of new members every year. The goal of the club should be to get these new members to retain that membership.
Richard,I believe that program was last run in 2002-2003.Someone correct me if I'm wrong.It generated 875 new members of which 397 did not renew the following year.
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Old 01-11-2007, 12:42 PM   #33
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Quote:
Originally Posted by streamer23
Richard,I believe that program was last run in 2002-2003.Someone correct me if I'm wrong.It generated 875 new members of which 397 did not renew the following year.
Mike,

That renewal rate does not appear too bad compared to the earlier first renewal rate post. And some of those 478 new members might not have otherwise joined.

This program applied to anyone who first purchased an Airstream, new or old. We received one year free when we purchased our 1979 Safari in 2002, thanks to an alert membership chairman in ECR.

Bill
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Old 01-11-2007, 01:27 PM   #34
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Let's make the assumption that 40% of new members don't renew in year two. If that's true then out of the 1000 members that join 400 elect not to renew. The means the club is still adding 600 members a year. At current membership levels this is a 9.16% per year increase in membership growth for year two.

But since the club is still decreasing by 370 members overall, when you add in the net new members this means that 970 of the "core" members (not newbies) are leaving.

So, now the question is; who are these 970? Are they in year two of membership or year twenty-two? Are they leaving the club within certain age groups? If so, is the general club weighted towards certain age groups? Once these groups are depleted will the losses stabilize? I doubt that all 960 are coming off the top (retiring, too old to caravan or setup, or taking that big caravan in the sky). But some portion of this attrition is due to a members inability to participate or lack of interest in the club any longer.

So where they?

If would could plot this all out, including the ages of members it could really open up the holes that members are falling through.

Like most trending I wonder if it ends up looking like a Bell Curve. Larger numbers of people not renewing at the edges. Newer working members leaving within the first five years and older members retiring out of the club.

I feel a data cube coming on. If only we had the raw data.
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Old 01-11-2007, 02:07 PM   #35
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Question What makes a club successful

Okay folks.......my question to ALL is what makes a good club? The people, right! Well then....for those who believe in their unit club....promote it, and make the difference.

There are so many threads on this forum about how WBCCI is dwindling, and how horrible it is. In all honesty...... we have a great unit here on the East Coast (Region 1) , due to several key members who believe in WBCCI and keeping the legend of Wally and streamin' alive. We have attracted members from Oregon, Alaska, Ct,RI, NJ & more. The reason being, when Airstream folks come to our rallies, they become hooked.

And trust me.......we have many RULE breakers and rebels in our unit which makes for an interesting club. All in all, we do want to keep the legend of Wally Byam alive!

Have fun streamin' & keep on smiling.....................


Gail
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Old 01-13-2007, 09:19 PM   #36
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Bump...this was a fun post...did anyone have more to add?
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Old 01-14-2007, 06:27 AM   #37
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Originally Posted by swebster
Bump...this was a fun post...did anyone have more to add?
I don't know if there is too much more to add.That's prety much all 'the numbers' I have.I did enjoy the thread and did not see it as a negative WBCCI thread.Possibly an eye opener to a few more folks out there which in my opinion is a good thing going forward.
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Old 01-14-2007, 06:55 AM   #38
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Quote:
Originally Posted by streamer23
That's prety much all 'the numbers' I have.I did enjoy the thread and did not see it as a negative WBCCI thread.Possibly an eye opener to a few more folks out there which in my opinion is a good thing going forward.
I enjoyed this discussion, too! So many people in WBCCI are working in all sorts of ways to help make improvements and change in WBCCI, and keeping a finger on the pulse is just one of those ways.

Thanks for giving us these numbers and more to think about, streamer23!

-J
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Old 01-14-2007, 10:24 AM   #39
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Quote:
Originally Posted by azflycaster
Doesn't the purchase of a new Airstream include a one year free membership in the WBCCI? If so, that would account for the large number of new members every year. The goal of the club should be to get these new members to retain that membership.
this is a dealer by dealer issue now.

IF a new buyer asks for a membership, some dealers will pay for it and process it.

and while some dealerships provide great support for the local units in their buying area, many/most dealers see the wbcci as what the new/average a/s buyer sees...

this program and the 'one free year' for any new person buying a used unit, were never really supported or welcomed by the old guard or the h/q folks...

the dogma that long term membership happens at the local unit level still prevails....

yes the indirect goal should be to retain new members,

BUT the better goal is a club that is important enough, with features compelling enough that folks WANT to join and stay.

that is not the current wbcci...

cheers
2air'
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Old 01-14-2007, 12:35 PM   #40
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Quote:
Originally Posted by swebster
  • What is the true attrition rate for members?
  • What is the churn rate for new members?
  • Are new memberships increasing or decreasing?
  • In other words, where, exactly are the gains and losses?
Detailed numbers could tell you a lot about what is really going on with the club.

I suspect everyone assumes it's new memberships to blame for the losses. Perhaps this is true. On the other side, if new memberships are holding steady or even increasing, but the churn rate for newbies is high (50% - 80%) then that can tell you a lot about the "content" of the club. Perhaps people are joining at a good rate, but for whatever reasons they are not finding what they need and moving on.

Just some food for thought.
Well I dropped at year's end after 4 years in the club. Notible from our unit is that the churn from new members is high. I'm only aware of 1 or 2 members who joined in the past 4 years staying affiliated. I think it was reported that the churn rate on the free memberships that were given out a few years back by the International was 85%. Our folks were resistant to doing anything different. The lack of attendance at the two informal rallies we did last year told me where the the folks in our unit wanted to go. The problem is they are getting up in age and I'm afraid they will soon get into having to recycle officers....and based on the expectation levels I think things will either fold quickly or they will be forced to become more informal due to the lack of volunteers.

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Old 01-14-2007, 01:53 PM   #41
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I just became an owner. Why did I buy a used Airstream? Many reasons...but first and foremost was this website. I could post a question and get an honest answer, guidance etc. Well, I became a contributing member....(have to have my AIR sticker) and I am ordering my AIR numbers from a member here. I plan on displaying them with pride.... And I plan on joining the local WBCCI... yep, for the red numbers and the local directory and local events.... if 1 airstream shows up.... bet we still have a good time! Young or old!! My attitude is simply.. it starts with me. I also got a trailer because if I am somewhere I don't like.... or unfriendly.... takes about 15 minutes to leave.

So, I look forward to meeting WBCCI members and I look forward to meeting AIR members at functions.... because we will have a GREAT time... and I need to learn alot!!!

Thanks again to all of you....
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Old 01-14-2007, 02:04 PM   #42
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I wish facts like these were thought about a long time ago. This is why I say a marketing plan for the WBCCI is so badly needed. Instead of throwing darts at a new name, the leadership should look closely at the demographic of the members staying and those leaving. It is the ones leaving that the club should be analyzing. We already know what the club is doing good to keep members in......
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