New Airstream Inc. Website

[Jaxon]

Have found long ago that for all things Airstream & information, go to the forums. For photos, go to Colonial Airstream. For MSRP, go to the Airstream site...

[CanoeStream]

I looked at my Airstreamer Newsletter last night announcing the new site launch. The site didn't look any different last night .... but today! Go check it out folks -- the new Airstream.com is up and running.

Gene, I regularly refer to the information in the old Airstreamer or customer area, especially the FAQs. That's not there now -- I looked at the site map, used some of the old URLs, etc. Can you find out if they intend to have that up any more?

Thank's for the way you treat us -- your customers!

[Wayne&Sam]

It still doesn't list specs for a 20' Safari.

[norsea]

Originally Posted by CanoeStream

I looked at my Airstreamer Newsletter last night announcing the new site launch. The site didn't look any different last night .... but today! Go check it out folks -- the new Airstream.com is up and running.

Gene, I regularly refer to the information in the old Airstreamer or customer area, especially the FAQs. That's not there now -- I looked at the site map, used some of the old URLs, etc. Can you find out if they intend to have that up any more?

Thank's for the way you treat us -- your customers!

Hmmmm....

I see no difference at all...

Jim

[DFord79]

Originally Posted by norsea

Hmmmm....

I see no difference at all...

Jim

Ditto...auugghh...WHAT DIFFERENCE....I just looked...It is the same as its been since...a...2006 with just the NEW models added this summer..and some...NOT ALL price updates....NOTHING NEW.

I know..I have it...THERES ANOTHER AS SITE ON ANOTHER INTERNET THAT I DO NOT KNOW ABOUT??????

[Airhog1]

Bob,

I will try to get some info for you and let you know...

G

[InsideOut]

It is up and running...waaaaay different!

As with the launch of any new website, it may be sporaic the first couple of days ~

Personally, I'm a little concerned about all the goodies that are missing - like all the trailer reference materials (eweights, capacities, sizes, etc.) that used to be in the "Airstreamer" section. Hope those resources are only being re-vamped and not gone forever!

Shari

[DFord79]

Originally Posted by InsideOut

It is up and running...waaaaay different!

As with the launch of any new website, it may be sporaic the first couple of days ~

Shari

NOW..Shari..are we talking about Airstream, Inc :: Home ? ...Cause that one is the same..as it has been all year..

[InsideOut]

All I know is when I go to: www "dot" Airstream "dot" com it is different, totally different. All the familiar links are gone and the "Buzz", "Airstreamer", "Search" features are gone. If the page I see now (below) was there before, I never saw it.

Shari

[wkerfoot]

Originally Posted by DFord79

NOW..Shari..are we talking about Airstream, Inc :: Home ? ...Cause that one is the same..as it has been all year..

I just looked, the site has been completely revamped and there is a lot of information missing.

Bill

[Airhog1]

The website that some of you have seen up and running... on and off again... today is not the final product...

A/S just wanted to get the home page...dealer locate page...and the product page live...

They will be adding pages throughout the month to get the final product.

G

[InsideOut]

Originally Posted by Airhog1

They will be adding pages throughout the month to get the final product.

G

Hope so. I know it's a big undertaking to launch a total new look as they appear to be doing...just hope the reference section is brought back.

What's there looks good so far...

Shari

[Airhog1]

Shari,

Just got an email back from the mothership saying that pages WILL be added throughout the month...I will mention the reference section to them...

G

[InsideOut]

I totally understand the work involved in a website redesign and will be patient ~

Just wishing I would have printed off some of the "vintage" info to refer to in the meantime.

Shari

[ASL_store]

Their online store is a mess IMHO. Items are scattered mumbo jumbo in the categories and sub-categories, making it hard to find a particular item. Maybe that’s why so any people are buying accessories on eBay at jacked up prices rather than buying directly from AS.
For instance, is a pink flamingo a gift, toy, camping item or part? They have them listed under Parts/Exterior.
Our little store has a search engine to help customers locate a particular item via a keyword such as keychain.
To search for an item in their store, you have to know which category to search.

[KerriO]

I know this isn't a thread for intro's, but since this is my first post, I feel obligated to give a brief one: Young'un here (30-year-old) professional graphic designer. Don't own an airstream yet, but the plans are for husband and I to sell our townhouse, buy a 27-28' International CCD, and live and work from it while travelling the US for a minimum of a year until whenever we've had enough. We'll work from the airstream.

As someone who has launched sites, I know how much work goes into launching a site. I also know that you DO NOT announce the launch of a site until the site has gone live, and you DO NOT launch a site until it is ready and functioning near its full capacity. Of course there will be glitches and tweaks after the site is launched, but this site is missing half its content, and for the rest of the content, there is hardly anything new-- only minor updates and a redesign of the content they already had in place. I'm utterly confused as to why they'd decide to launch a site in this state.

The photos for the CCD are identical to those that were already on the CCD's micro site. Where are '08 photos? Half of the floor plans simply do not exist. I filled out the form to download the '08 brochures and have yet to receive an e-mail providing me with the links. Is it even programmed to process automatically, or is someone back at airstream manually receiving mail forms and manually sending out links? Crazy?

I commend Velocity7 for the redesign they did back in '05 (?? '04??). I think it perfectly captured the mood and American Iconic vision of Airstream. My guess is that they got some internal "webmaster" to do interem updates (like adding the new micro site links to the home page), and whoever did those missed out on any continuity with the original design. I think the look and layout of the new design is strong; I'm just completely bemused by their choice to launch it in such mishappen state. We've waiting years for an update; I think we could have waited a couple months more to get a fully functioning site complete, accurate and updated content.

I was so excited when I received the newsletter that the site had been updated, then so disappointed when it was exactly the same. Then I was excited a few hours ago when I saw the change had finally taken place, and then disappointed to see how superficial that change actually was.

[TomW]

Originally Posted by KerriO

...I'm utterly confused as to why they'd decide to launch a site in this state. ...

I'll bet they were tired of being pounded on with respect to how out of date the old site was.

Everyone will soon forget that the new site was launched a bit premature.

My opinion,
Tom
p.s. Welcome to the forum.

[craftsman]

Somebody got a new digital camera. Bring out the marching band and the Pom Pom girls. They finally did it. Cause for celebration. No more three year old Classic interiors., and actual floor plans and photographs. Now..... if the just keep it up to date. My fingers are crossed.

[KerriO]

Originally Posted by TomW

Everyone will soon forget that the new site was launched a bit premature.

True, true. Only we utterly obsessed will have ever noticed. Still, from a professional standpoint it was, well, unprofessional to launch like that.

Thanks for the welcome.

[Jaxon]

Geeze... Airstream has a website? You mean one that posts up-to-date photos & specs?

Wow... thought they spelled Airstream "C-o-l-o-n-i-a-l" for the photo spreads & specs!