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Old 05-11-2013, 08:51 AM   #1
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Progressive insurance RV show

Just attended the Progressive insurance RV show here in Milwaukee. Was very surprised to see that Airstream WAS NOT represented. It's not like we don't have a local dealer or that they were targeting a specific price range. They had everything from popups to huge diesel pushers.
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Old 05-11-2013, 09:12 AM   #2
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Well, when you are selling every unit you make as fast as you can, not a lot of motivation to market aggressively. In the long term it might be a mistake but we'll see.

Mike
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Old 05-11-2013, 09:22 AM   #3
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Quote:
Originally Posted by tiger View Post
Just attended the Progressive insurance RV show here in Milwaukee. Was very surprised to see that Airstream WAS NOT represented. It's not like we don't have a local dealer or that they were targeting a specific price range. They had everything from popups to huge diesel pushers.
I don't know a lot about this show but here in St. Louis the Midwest RV show that is held in the Convention Center gets the RV's from the dealers, not the manufacturers. The economy plays a big part of how many dealers show up.

I know my local dealer, while participating every year has minimized the number of Airstreams he brings down. For one thing it's expensive. Secondly from a trailer stand point the Airstream is the most expensive trailer (short of some high end 5th wheels) there. He sells other brands and quite honestly I don't believe he has sold very if any Airstreams on the floor. His lower priced trailers are a different story. Many dealers are bringing down their most popular trailers that tailor to the economics of the time.

Airstreams tend not to be in impulse buy and those folks wanting one tend to seek him out and look at the inventory at the dealership.

Back in my pop up days, I would wait for the RV show and buy there to get the deals.

Jack
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Old 05-11-2013, 09:46 AM   #4
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One thing I noticed was a Mercedes sprinter type class B that seemed to be the hit of show. I think it was a Leisure Travel. With a $125K price tag. The Interstate could have been competition.
Our local AS dealer is less than 10 miles from the show.
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