Here' a link to a televison report on a zero emissions vehicle from Ford plus a reporter talks about the Ford-Airstream and video of an infamous AS traveling on a highway. I think its a GM as a TV. Click on "Peggy Fox Reports" On second thought, looks like a Ford for a TV.
Let's see now... Ford posts record losses...Ford and Airstream spend a year dreaming up this "concept"..... Hmm-- could these events be connected in any way???
Hydrogen fuel cell? Wasn't there a fuel cell explosion on one of the Space Capsules way back there in the 20th Century??
Wonder what would take place if a "concept" and a motor bike collided?
I had on my Airstream t-shirt at the Detroit show and didn't want to hang around the concept too long in case somebody would think that I had something to do with it. It is so ugly in person I was embarassed that it had the Airstream name on it. I think that the concept has potential but it just doesn't come together as a whole very well. The window shape and the red trim color are the biggest problems to my eye.
It mistifies me how Ford gets design so wrong when as a parent company it also has the design resources of Mazda, Volvo, Jaguar, and Land Rover?
Steve
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Have you paid no regard to their accounts- Job 21:29
i have seen pictures of this on other sites and the first thing that came to mind to me was "danger, will robinson!" it is really cool, but it sure isn't my idea of an airstream. just my opinion. i would love to have one, though.
Oh my Lord, that is one HIDEOUS vehicle! I can imagine, like with many concept vehicles, the essence of it will be diluted down so far by the time it reaches production that it will be a silver minivan with cool mirrors, a tiny lava lamp accessory that plugs into a data port, and burgundy accents in its tasteful taupe leather interior.
I am sorry Airstream feels the need to dilute its rock-solid brand and reputation with these ventures. I am very familiar with marketing (MBA with a concentration in marketing and about 16 years' experience in the field) and the need to stay fresh to appeal to "today's" consumers, but I think it could have been done in much more effective (and profitable) ways than rebadging an SOB and partnering with an auto maker on something other than the perfect TV or maybe toad. I would LOVE to see Airstream work with Ford (or other manufacturer) to make a perfect TV that complements the trailers (proper towing package, accents and trim that tie in with the Airstream design theme, etc.). But not to make something that seems to mock/cheapen the brand, no matter how "cool" it is.
One major tenet of marketing is to identify your core competency and build your business by enhancing it. That is how so many companies get into trouble--they branch away from their CC into something "cool" or "a great money-making venture" and end up losing everything by straying too far from what their company does best.
Sorry about the rant! Just my personal opinion and my two cents.
Susan
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"Despite the cost of living, have you noticed how popular it remains?"
1984 310 Limited Motor Home "The Rockin' A"
1974 31' Excella (soon-to-be carhauler)
1974 20' Argosy Motor Home
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