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Old 01-30-2007, 12:07 PM   #1
Craftsman
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Airstream Co. Awful Website!

Is it just me or does this multi million dollar company have one of the worst websites on the internet.New updates to the products are out for months before it's ever mentioned on the website.I thought that was one of the purposes of a website to reach customers in their homes with information thats current and up to date. Well, if you want to see the newest models or upgrades you have to vist a site like Colonial Airstream, there you can find excellent pictures and current information.I know that the guys at Colonial are busy and they manage to do Airstream work for them. What ever Airstream executive,s 16 year old is running their website, someone should light a fire under him.
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Old 01-30-2007, 12:16 PM   #2
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Harsh...

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Originally Posted by Craftsman
Is it just me or does this multi million dollar company have one of the worst websites on the internet. /// MASSIVE SNIP ///
seems overly harsh. did you pickup the phone, call and ask?

just curious,

kevin
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Old 01-30-2007, 12:35 PM   #3
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Obviously they do not see their web presence as a significant marketing assess. Says something about the mind set in charge. Maybe it won't be even if done well. But the product isn't presented well at all.

If you have to call them to tell them that tell them......
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Old 01-30-2007, 12:43 PM   #4
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Still Harsh...

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Obviously they do not see their web presence as a significant marketing assess.
how many people here ordered there $60k trailer through the official airstream website, and had it delivered by UPS?

the dealer network seems well thought out and expanding.

for the money being considered, i want a touchy feely relationship with my bauxite.

but that's just me.

we all have different expectations. i guess mine are different than yours.

kevbo
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Old 01-30-2007, 12:45 PM   #5
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But kevbo, you're ignoring the other functions of Web sites, i.e., presenting yourself as attractively & professionally as possible, fostering interest in your product, and keeping people coming back.

It's easy. We all do it.
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Old 01-30-2007, 01:10 PM   #6
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OK I Agree...

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Originally Posted by summerkid
But kevbo, you're ignoring the other functions of Web sites, i.e., presenting yourself as attractively & professionally as possible, fostering interest in your product, and keeping people coming back.

It's easy. We all do it.
ok, i agree.

could we do nekid airstream web design?

i'd be back everyday, AND i'd buy often.

kevbo
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Old 01-30-2007, 01:29 PM   #7
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I agree their website is awful. It never seems to be up to date, so when I hear about some fantastic new layout I can't go there first and check it out. I'd think it wouldn't hurt for them to work a little bit harder to convince me to drive the 3 hours to the nearest dealer.
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Old 01-30-2007, 01:42 PM   #8
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Well considering that my closest Dealer is over 2 hours away and more than likely doesn't have the model that I want to see in stock and Airstream was poorly represented at 2 of the 3 RV shows I have been to this year...where else are you going to look? They put the website up and treat it as an afterthought, in this day and age if you plan to do business with the general public you need a website as a doorway to bring your customers through. I know, because we do. We have had more than one person come to us via our website and because of the website. We have some issues with ours but so does Airstream and I assure you they make a helluva lot more on a single transaction than we do

Aaron
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Old 01-30-2007, 01:50 PM   #9
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It must be a "Priorities.." thing...

Maybe it's the "Small town in midwest.." thing, but wbsite just seems to be suffering from lack of interest and investment, which may be part of asset redeployment strategy at Airstream.. It was probably outsourced as "project" and ongoing support agreements and updates may be suffering. If they're back-ordered and having production concerns, I'd scale back investing in web and marketing costs and put more bodies and inspectors on the line.. When things are slow, expect a rebound in marketing efforts..

FWIW, just returned from major SF Bay Area RV show, with Toscano there representing Airstream and 8 or 9 trailers on display (including Basecamp with stereo cranked up..). Literature was mostly for 2006 models, and several of display models were 2006 models as well.. Not much energy directed to "New and Exciting!!!" this year... Only 1 Classic Limited model, plus both 25 and 27 Safari SE FB models. Fairly low-key, and increasing emphasis on sales via internet at dealer level.. They are building huge new facility on opposite end of town, perhaps to match new facility for Manteca dealer opened last year.
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Old 01-30-2007, 01:58 PM   #10
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It would prefer that the Airstream website showed the current models AND options.

When something interests me I go to Colonials site so I can see the actual item.

When I was shopping to purchase I was stymied by two things. The nearest dealer is hours away and the website is thin on actual trailer info and photo's. Thank heaven several dealers have good sites. That is what saved the day for me.
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Old 01-30-2007, 02:01 PM   #11
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From token to non-existent

Quote:
Originally Posted by wahoonc
... and Airstream was poorly represented at 2 of the 3 RV shows I have been to this year...where else are you going to look? ...
Airstream was not represented at all this year in North Alabama's RV show.

Tom
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Old 01-30-2007, 02:10 PM   #12
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harsh? I don't know. It seems to me when you list the different models and then click on one and it say" photo's soon"" for over a year ,someones asleep at the wheel. A lot of potential buyers live hundreads of miles from an Airstream dealer. Me included. This isn't an attempt to limit the information to wet the potential customers appetite, or some brilliant marketing ploy, this is just arrogant neglect.Until recently they had pictures of 2004 models up.I deal with ebay sellers that provide more complete information for what they're selling.
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Old 01-30-2007, 02:12 PM   #13
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According the official Airstream site there is no such thing as a Safari 27FB!

How about putting ANY specs and photos for the Safari 27FB on the site so I don't have to depend on the dealer that isn't always up to date? While we are at it, why should I have to call to get a pdf of the available options?

If the wonderful people in customer service can email or fax the list why can't they post it so I can look at it on the weekend. These are things that have been available on web sites for at least 5-8 years.

I agree that Colonial's site is great for showing freinds and family what we are getting. I had hoped the official AS site would have had the photos.

Just my $.02.
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Old 01-30-2007, 02:23 PM   #14
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My complaint is also that you cannot find a good representation of fabrics and finishes for interior. When I purchased a new 34' classic recently I had to search and search to find out what the fabric would look like. My dealer was of no help. I finally had to find a trailer in a nearby town to look at the fabric. Not really fair to the dealer since I was not going to purchase from him. Also, the website does not do a good job at all of representing options available on a specific model. When I contacted customer service about options it took nearly three weeks to get a response.
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