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Old 01-30-2007, 07:30 PM   #29
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Originally Posted by 64Safari
As a dedicated Airstreamer, I find this discussion very valuable and on target. I agree with many of your comments.

As the CEO of Velocity7, the company that has worked with Airstream to build their web presence over the past four years, I can only say that Velocity7 is very excited about the vision of an updated company website.

Although the team here at Velocity7 does not regularly participate in this forum, we visit often and learn from all of the forum members. Many of us at V7, as you may know, are Airstreamers. We share the same passion as the rest of you. We hope that the changes in store for Airstream.com exceed your expectaions.

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Robert Trent
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Howdy, Robert. I did not know that Velocity7 had any Airstreamers! Cool. I am glad that you have been following this. I don't know if anybody from Airstream ever frequents these forums.

As an amateur designer/publisher of several websites in the past, I know that a website is only as current as the information provided to the designer (for example, it was not up to me to find out when the next meeting would be). I found that many people do not use computers or the Internet and could care less about providing content for the website. I presume the Airstream company been slow to provide content updates, but hope that honest feedback and discussion may promote some changes in attitude there. When Airstream does get major buzz, like the Ford/Airstream "thing", I would be willing to bet that the website gets a tremendous traffic increase. On the other hand, many people have given up looking there, and as I mentioned, the buzz generates web traffic for someone else.

You alluded to upcoming changes in the Website. What kind of timeframe would this be? This could be a whole new twist in this thread!
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Old 01-30-2007, 07:45 PM   #30
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I've felt the same to a certain degree for years and posted similar comments as well over those years. The website, though a great design, does not always have the most up to date info and in some cases the wrong info.

I don't think a person needs to pick up a telephone in this day and age when the simple fact is, the website, if it was important enough to have, should be maintained properly. The problem though is that Thor might be a big company, but Airsream itself is fairly small. It's what smaller business do. Makes it neither right, nor wrong, just the way things are.....would I have done it the same way? Most likely not, but I can tell you first hand that if it were me, at the very least, I'd make sure it was current and any errors corrected, ASPCA, as Walter Matteau would say.

It's great to see the web company reads the forum. It's also good that Airstream sees this too.

I look forward to seeing the new site when it goes live.
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Old 01-30-2007, 09:26 PM   #31
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I most definitely agree !!!!! But I bought 3 new Airstreams in the past 3 years in spite of their out dated site. I think there in lies the problem. When they can sell all they can build they have little reason to spend time and money on advertising which is what they look at the site as being. I don't know how many of you, like me ,look at the site as entertainment. I look at it like I look at a catalog or magazine. But when we were serious about trading we spent hrs looking through dealers web pages trying to see interiors and colors etc. It was the dealer pages that gave us the info we needed before trading and even then we bought without knowing some things that would be on our unit. Perhaps that is the problem--they see it as a business expence we look at it as entertainment.--pieman
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Old 01-30-2007, 10:36 PM   #32
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I will say this, Colonial Airstream has a pretty great site, up to date and lots of great pics...... and they post here too letting us know of the new stuff that's out.
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Old 01-30-2007, 11:04 PM   #33
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good to see that the web team has a real interest in the product. That is rare.
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Old 01-30-2007, 11:06 PM   #34
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We found our new Airstream through their website. We shopped dealer new inventory on the website and found our Lucy.
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Old 01-31-2007, 07:01 AM   #35
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If you have reviewed even a few of the Airstream dealer websites, it doesn't take much time to realize that Colonial Airstreams websit is an exception, but one that should be used as a model for both Airstream Inc.and their dealers. Some one said that their deler network seems well thought out and expanding. Well, expanding maybe, but not well thought out. I spent a number of years in charge of building Land Rover dealerships from Chicago to Tampa. These dealerships were very well thought out on the corporate level and dealers were held to very high standards that was tied directly to monies they receved in the form of CSI payments from Land Rover.The image they presented to their customers ,although individual was a corporate vision of quality, first and foremost and on all levels. Lofty ideals, but when it's tied to your economic well being there's a big incentive to have everyone on your team playing by these rules. Visit a Land Rover dealership and you'll see what I mean.The Land Rover dealer model was based on the Harley Davidson stores and they've been hugley succsessful.people who bought and owned Land Rovers or Harley's were special and I think that that's the way Airstream owners feel. In my opinion and it comes with some experience, Airstream needs to exercise more control over their dealer network and the image or corporate vision they project for Airstream Inc., because right now there's room for a lot of improvement on both the internet and in their stores.
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Old 01-31-2007, 08:05 AM   #36
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Dealer Websites vs. Mother AS Website, Agree 3x

i agree for the 3x.

the entire network of dealers, there websites (except colonials) and the motherships website all are poorly done. furthermore, the entire dealership network needs an overhaul. i'll never buy from any of them ever again. really what was i thinking?

i'm going back to a shasta travel trailer w/ the little wings on the back. they were so much better at the dealer level, and there websites, well to die for.

on another level, i'm sending away for the wally world "how to design 'n build ur own website in 5 mins or less". afterall it's so easy, and i have so much time to point it all out. i'm going to give up my newest career of highly paid rally greeter (i camp for free, eat and drink for free, and annoy for no extra charge) and go in to web design business. would anyone like to be my partner?

cheers,

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Old 01-31-2007, 08:07 AM   #37
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Quote:
Originally Posted by Craftsman
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In my opinion and it comes with some experience, Airstream needs to exercise more control over their dealer network and the image or corporate vision they project for Airstream Inc., because right now there's room for a lot of improvement on both the internet and in their stores.
I have only been to one dealer (and I saw SilverTwinkie there picking up his Bambi ), and while nice it seemed very limited. As I read comments, it made me chuckle that the dealers are not well controlled, but Airstream is exercising control over the (hotly-debated) WBCCI name change with licensing limitations for the use of the term "Airstream"!

Hmmm. I wonder if that's why "Airstream Dreams" changed to "Vintage Trailer Supply"? I doubt it, but maybe it was a factor. Just a thought.
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Old 01-31-2007, 08:09 AM   #38
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I think the same could be said for Apple. Don't get me wrong, one could pry my Mac out of my cold lifeless fingers, but lately, with all the iPod fanfare, a number of "executives" are making decisions based on what they feel is the right way to go, totally bypassing the customers or limiting the input. As such some of the meat and potato type things are totally overlooked....I had some communications with Cupertino late last year on some server software that was misbehaving....code error....to my shock the engineer told me, that was an expected behavior...based on some person or group of folks, who haven't a clue how these are deployed making those choices.

That said, I agree that there is a definite lack of the Ray Krock philosophy at Airstream (and many companies, not just RV companies) where a Big Mac in one part of the county tastes the same as a Big Mac anyplace else in the country (and maybe the world for that matter). The level of knowledge, service and information between the dealers is so wide, that one could drive a FLEET of semis through it. The web is really the only solid footprint to deliver the most accurate data...and sadly the current website for Airstream is lacking in that area. One example I had a few years ago was with the fabrics. Without places like Colonial Airstream " Of New Jersey " 1121 Rt. 88 Lakewood, NJ 08701 Airstreams #1 Volume Dealership, one had to somewhat guess the interiors unless you called Airstream and they very graciously sent out fabric samples....costs a lot of $$ to do it and was very nice of them to help out, but imagine if they had all that on the web.....what about build your own Airstream, like some automakers do....you could see the interiors and what they would look like with the options you select. I know, it's a lofty goal, but one that IMHO would be better than most any other RV builders and again, befitting a premium brand.
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Old 01-31-2007, 08:21 AM   #39
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hey folks, we have a new member Stuart Hicks. He's a marketing director for AS in England, according to his profile. Maybe he will chime in as he is the Marketing Director of Airstream Europe.
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Old 01-31-2007, 11:57 AM   #40
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Quote:
Originally Posted by Phil and/or Sue
Hmmm. I wonder if that's why "Airstream Dreams" changed to "Vintage Trailer Supply"? I doubt it, but maybe it was a factor. Just a thought.
Yep, it had something to do with it...no licensing agreement with Thor = no "Airstream coat tails"

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Old 01-31-2007, 12:06 PM   #41
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Curious

OK, so their web site stinks and I understand everyones concerns and comments, but do you think AS monitors the forum, probably not. If it is a real problem has anyone called CS to ask why?
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Old 01-31-2007, 01:30 PM   #42
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Quote:
Originally Posted by doorgunner
hey folks, we have a new member Stuart Hicks. He's a marketing director for AS in England, according to his profile. Maybe he will chime in as he is the Marketing Director of Airstream Europe.
Good pickup there, Tim. In addition to Stuart joining this morning we have had their Sales Director, Michael Hold, onboard for a month (see post 20 here).

It's interesting overhearing comments near Airstreams at camping & RV shows -- quite evident that Airstreams are of interest only to a few. Yes, it is a pinnacle product and certain individuals will gravitate that direction whether or not the sales brochures and website are current. I would argue that an effective website will yield the healthiest number of orders on the books. Keeping Airstream healthy? GOOD!
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