View Poll Results: Please choose for your favorite 3 taglines
All Aluminum All the Time 92 36.80%
A Riveting Community 44 17.60%
Simply Riveting 68 27.20%
Aluminating Discussions & Riveting Friends 71 28.40%
Dreamin' of Streamin' 89 35.60%
Riveted to Aluminum 25 10.00%
Aluminate Yourself 67 26.80%
A Riveting Experience 52 20.80%
For the Aluminum Lifestyle 50 20.00%
Got AIR? 80 32.00%
Multiple Choice Poll. Voters: 250. You may not vote on this poll

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Old 06-14-2007, 10:56 AM   #15
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Quote:
Originally Posted by peegreen
........I thought I should finally ask, "What is a tagline?"
"Things go better with Coke"

"Where's the beef?"

"Go ahead punk, make my day"
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Old 06-14-2007, 11:36 AM   #16
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Quote:
Originally Posted by peegreen
What is a tagline?
Right now we show the bare link when you type in our URL, www.airforums.com. Through the magic of interactive websites like this, the tagline is a phrase that overlays on top of the URL. For instance, you see the following link as The Vintage Airstream Podcast - Home even though I actually typed in www and .theVAP.com (but without a space after the www).
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Old 06-14-2007, 12:52 PM   #17
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And when you see it, hear it or read it, you immediately know what product or service you are dealing with.

Jim
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Old 06-14-2007, 02:31 PM   #18
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Thumbs up Tag you're it....

Quote:
Originally Posted by Jim & Susan
"Things go better with Coke"

"Where's the beef?"

"Go ahead punk, make my day"

Actually only the Coke one is a tag line. The others are simply catchy quotes.

"Moen: Built for looks, built for life." Now that's a killer tag line!

A tag line should be descriptive, which is where many of our "cute" finalists miss the mark. I think that peegreen brings up the obvious point that we didn't really hammer home what a tag line is. One needs to consider the hat, bumper sticker or t-shirt with "airforums.com: insert tag line here" on it. Will it really have impact, speak to or mean anything to us or the unknowing public? Will it further our communities goals or nail our common ideals?

As an avid fan of the forums I see this vote as a huge decision. There are 2 in the final 10 that I could live with but the best "tag lines" are gone in my opinion.

Be heard: vote!

Steve
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Old 06-14-2007, 04:40 PM   #19
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Moen..." Built for looks, built for life."

Hey...That's my wife's tagline!!!

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Old 06-14-2007, 04:42 PM   #20
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Quote:
Originally Posted by 2airishuman
it's very hard to keep folks interested for long,
Very true. It has taken longer to get the same amount of votes in each round. I suspect that is due to various reasons but the end result is this poll will have to stay up longer.
Quote:
Originally Posted by 2airishuman
and very few really do hang/post/play here....

from the 20k.
Very few? According to the last month of stats, Google Analytics (very accurate 3rd party) our viewers read on average 10.2 pages and their average visit was 12 minutes and 11 seconds. That is over 16,000 hours of time that people spent at AIRForums.com in just the last month (AMAZING)!!!

So your statement that "very few really do hang/post/play here" might be more accurate if it were presented as "very few really vote in tagline voting process" IMHO.
Quote:
Originally Posted by 2airishuman
perhaps the power, presence and participation in the forums is over estimated....
Can you point us to any other Airstream site, publication, organization, etc where people spent over 16,000 hours last month? I think our presence is under estimated.

As for participation, this year alone there have been over 85,000 posts. So even though only 700-800 members swing by each day, there is plenty of participation going on!

I have some metrics on buying power of our community (spending on new trailers, restoration, upgrades, maintenance) and it staggering.
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Old 06-14-2007, 07:22 PM   #21
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Shoulda, Coulda, Woulda

Is it possible to start this process over? I know, it's similar to not liking the outcome of a presidential election then asking for a recount.

I should have voiced my opinion earlier... much earlier. Had I done that, I could have participated in this Tag Line process and perhaps that would have affected (effected?) the outcome. I kept hoping the non-tag-line phrases would be eliminated (before the voting started). I suspect there are many members who feel the same. Alas, shoulda... coulda... woulda...

Early on I lost interest in the proposed tag line process because I did not think they were tag lines. I've watched the subsequent voting process with a certain amount of dissapointment because many of the phrases, while very cute, do not meet Andy's definition of tag line. In the original list of of phrases only a dozen or so really identified the product and made a lasting impression. Many (most) of the phrases remaining in round 3 are interesting but they require further explanation to understand what they mean. For one reason or another they are not tag lines.

This is not intended to be a FLAME or anything personal - I just think we may have missed a very good opportunity to come up with a great tag line.

Boy, am I glad negative karma has been eliminated!

(name withheld) Just kidding.

Lucius
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Old 06-14-2007, 11:07 PM   #22
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Sorry

Hi, sorry I cannot vote in round three; As others have said, it just isn't right. But to be fair I would finish this process then start a new one to replace this one. But next time explain what we are really trying to make. I know, I really, didn't understand what was meant by a tagline.
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Old 06-14-2007, 11:36 PM   #23
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Not to "pile on", but what's left to vote on are only catchy phrases that don't explain whe AirForums is. They are not really tag lines at all. And I only find one or two that I really even remotely like at that. I was never much interested in participating in the whole "tag line" thing (especially the first round where we were supposed to somehow select the best 20?), but now I've gone from disinterested to disappointed. Sorry, but that's MY opinion.
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Old 06-15-2007, 04:00 AM   #24
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I'm really glad I asked. Airstream, built tough; Built to last; Quality is job one?No, those are already taken by some other companies so we probably wouldn't want to use those as it might be confusing. LOL
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Old 06-15-2007, 04:58 AM   #25
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am i at work? ha!



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Old 06-15-2007, 07:44 AM   #26
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Quote:
Originally Posted by 66Overlander
Not to "pile on", but what's left to vote on are only catchy phrases that don't explain whe AirForums is. They are not really tag lines at all. And I only find one or two that I really even remotely like at that. I was never much interested in participating in the whole "tag line" thing (especially the first round where we were supposed to somehow select the best 20?), but now I've gone from disinterested to disappointed. Sorry, but that's MY opinion.
Joe, I'm somewhat with you because from my viewpoint, I didn't want to see the tag line become an "inside joke". Essentially you have to be part of the Airstream community to understand what it means. I was hoping that the tag line, for the uninformed would give the a thumbnail view of what we are about.

Jack
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Old 06-15-2007, 08:22 AM   #27
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Quote:
Originally Posted by jcanavera
I was hoping that the tag line, for the uninformed would give the a thumbnail view of what we are about....Jack
ya yes like?

answers, adventures and airstreams....

or

we chat, we camp, we shine.....

or

click here for all things airstream...

or

the ultimate site for the ultimate travel trailer...

or

airforums.com the knowledge, sharing and online rally never ends...


airforums.com where airstreamers connect

good or bad are these actually taglines?

see more, do more, live more is one of a/s current taglines and some days i like it.

so how 'bout...

airforums.com

share more, learn more, connect more
or
connect more, learn more, camp more....

since the official forum name is NOW somewhat of an 'inside joke' it seems the tag line MUST be more descriptive or explanatory,
and deciding not to use ANY derivative of the a/s word is a real challenge.

we are ALL airstreamers.....so surely we can use some forms of the word...

airforums.com the silver 'streaming community...

airforums.com where every trailer has a silver lining...


perhaps a better approach is go back to the original list or run a new list.

delete EVERYTHING that isn't actually a tag line phrase, or ask the author to tweak so if fits the definition....

then select the better ones by voting.

cheers
2air'

then of course there are the issues of new/old, arg/air, silver/painted, camping/restorations, aluminum/fiberglass/steel, trailer/moho, and so on....

a short descriptive tagline without ANY variation of the a/s word AND that is all inclusive is tuff...

don't we have any members with media training/skills/talent?

on edit,
i notice "the airstream knowledge sharing forums" still appears at the top of every page/portal and so on...
this is STILL a great phrase/tagline and remains in use.
is it going to vanish with the 'new coke' tag line?
i sure hope that catchy line continues because it really works.
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Old 06-15-2007, 09:03 AM   #28
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The working effective tagline is NOT easy. I agree with Joe and Jack.
Most of the tage lines are "cute". A tag line needs to work with the Forum and be easy memorable and tell the story..

Andy perhaps we could consider this a practice session? And now that we know the word Airstream cannot be used and all know what tag line REALLY should be... we would come up with an appropriate tage line. Let's go for a vote on ...new tage line submissions?

I believe WE CAN DO BETTER. We have many in the Forum that are qualified to work on the tag line.
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