Quote:
Originally Posted by Airstream Marketing  To reach even lower price points is a real challenge, and gets into some philosophical discussions about “what is an Airstream?”. The answers range from “aluminum silver bullet trailer” to “a lifestyle, a mindset, freedom and adventure” and everything in between. |
Thank you very much for the insight -- great job!
This is even easier than you might imagine. The lifestyle and mindset emanate from all aluminum with round shiny corners. Freedom and adventure can be found in just about any SOB. The lifestyle and mindset is the direct result of the silver bullet, and we love it!
When Bentley starts making flat sided Scions, only then should Airstream consider... No, sorry, even then they shouldn't -- NOT EVER (again)...
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