Once again maybe i care too much where and what the Airstream company does with it's money and in what direction it seems to be taking the brand.
I agree with 2Air on every point made except confusing a newcomer with model changes. It takes years to be as confused as I am about what exactly is the Safari line. Was there not a Safari/Bambi model at on time. How goofy was that?
The
Flying Cloud.
What a great name. From the great sailing ship and suggesting lightness and speed with the ability to blend into the landscape with it's sleak silver exterior. Always built on a 22' frame with an interior planned for two to go to the ends of the earth in search of adventure.
So the
Airstream Marketing Plan seems to be:
1. Build the Base Camp targeted to non camping hipsters that like to go 4-wheeling and price it in the mid 20k range. No Takers.
2. Discontinue the Safari line and rename it FLYING CLOUD. Add20k to the retail price. Add Safari Sport line with three cheap windows, toxic fabric walls and discount a few thousand for entry level buyers.
3. Design and build lighter weight trailers with rust proof light weight frames, add modern and spacious to the interiors in compact and narrower bodies, ship them overseas and do not offer to sell them in the US.
4. Continue to build floors with water absorbing materials assuring a vigorous aftermarket for restorers for the next fifty years.
There is a STORM CLOUD forming over Jackson Center. There seems to be a disconnect between where the rv industry is doing and what us little campers need. Just like the auto industry and even the real estate market.
Build bigger, cut production and raise the price.
