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Old 09-03-2007, 03:18 PM   #25
65GT
Supposititious Blue

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Profile:  1953 21' Flying Cloud
1965 20' Globetrotter
WBCCI Metropolitan New York Unit #072 , New York
Posts: 1,516

I don't know Joan at all but if your assessment is correct Ed, then you'd still be my candidate hands down. Old school doesn't work and hasn't worked since 1978. I believe the membership is more than ready for a whole new group of leaders to come forward and improve their status and change the system.

Old school has been running into the ground for the last 30 years. It's time for 1M1V. It's time to reduce the number of regions to 6 or 7 or eliminate them all together. It's time for the make-up of our International leadership to reflect the make-up of our membership. It's time to prioritize member retention at HQ's with a direct 1-to-1 follow-up with all non-renewing members. It's time to start analyzing that data and putting together a game plan that fixes the reasons people leave that aren't age or health related. It's time to build the largest Airstream owner database anywhere -- member or not -- for future publicity campaigns. It's time the face of our club looked more like the faces of its members. Our club should never ever be represented the way it is on page 126 of Wanderlust. That's not marketing -- that's club suicide! It's time to take five or six Region IBT positions and turn those into focus group Intraclub IBT positions. VAC, Motor Home Intraclub, a Working Families Intraclub, and a (PAID) Life Members Intraclub and possibly a full-timers Intraclub (I know, recently defunct) to all be represented on the IBT.

With more and more units dropping to mere minimum membership numbers while others go defunct it's time for change. Status quo doesn't cut it -- new ideas -- new blood -- members interested in taking action to stop the blood letting, stabilize and grow. I don't see any plans of action from any of our leaders addressing these issues. Publicly -- we're headed for another year of 4% annual membership declines. Should we be excited about that?

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